B2B Applications Manager

Overview

We are seeking a proactive and detail-driven B2B Applications Manager to take ownership of our core commercial applications – HubSpot CRM and my.apetito, our B2B eCommerce platform.

This role will focus on :

• Delivering business-as-usual (BAU) operations for HubSpot and my.apetito.
• Driving data quality, governance, and reporting to support informed commercial decision-making.
• Embedding HubSpot effectively within sales, marketing, and wider commercial teams, including training and onboarding new users.
• Acting as the first point of contact for system support, ensuring issues are resolved quickly or escalated appropriately.
• Supporting the B2B Product Owner in shaping the future vision of HubSpot and my.apetito by feeding in platform insights, user feedback, and commercial needs.

The successful candidate will be pivotal in ensuring our commercial teams have the tools, insights, and confidence to use these applications to their fullest potential.

Who we are

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Responsibilities

HubSpot CRM

my.apetito (B2B eCommerce Platform)

Cross-Application Responsibilities

About you

Essential Experience :

Desirable Experience :

Company Benefits

Our Values

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.

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