Head of Performance Marketing & Growth, Fragrance

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The Opportunity

We are currently looking for a Head of Performance & Growth Marketing to join our growing Global Digital & Consumer Marketing team for our Fragrance brands Penhaligon's and L'Artisan Parfumeur based in London.

Reporting into the Director of Consumer Marketing, you will sit in a vibrant, bright team of over 45 people who support the global omnichannel business. This role has a team of 3 people to drive amazing 360 Media and affiliate programmes. You will own the Performance & Growth strategy for Penhaligon's and L'Artisan Parfumeur.

What you'll get to do

As the Head of Performance Marketing and Growth, you will be responsible for developing and executing innovative marketing strategies across various digital channels to drive growth and increase brand awareness. Your role will encompass both strategic planning and hands-on implementation, working closely with cross-functional teams to achieve business objectives. A deep understanding of digital channels, media, new / emerging channels and affiliates is essential to your success in this role.

• Develop and execute comprehensive performance marketing strategies, aligned with the brand's objectives, to drive growth across all digital channels, including paid search, display advertising, social media advertising and affiliates.
• Manage and own the agency relationship ensuring strategy is clear, objectives set and plans implemented with agreed KPIs. Monitor agency performance and share feedback via monthly scorecard.
• Manage and deliver paid media and affiliates contribution to brand site traffic and revenue based on agreed targets.
• Manage brand awareness campaigns across markets with differing levels of maturity. Work with creative team to produce optimal content and agency to refine target and test and learn creative messaging.
• Partner with media agency to continuously analyse and optimise marketing campaigns to maximise ROAS, increase conversion rates, and drive customer acquisition and retention.
• Oversee relationship with affiliates agency, supporting Affiliates & Partnership Manager. Ensure strong commercial plans are implemented, meeting revenue and ROI targets, onboard relevant new partners by identifying gaps and opportunities.
• Be the point of contact for all market leads and cocreate joint omnichannel marketing plans meeting aligned objectives.
• Partner with PR and comms teams to ensure we are maximising all brand related activity (partnerships, events, influencers etc.) and devise the paid, owned and earned strategy.
• Oversee briefing for all media assets from team ensuring brand and commercial needs are met as well as adhering to platform best practices.
• Support Performance Managers in sharing learnings with creative teams on what assets and content is performing well and rationale to inform future
• Lead and manage the team providing guidance, and training to foster their professional growth and drive exceptional performance.
• Arrange workshops and sessions with key platforms to partner on opportunities and any pilots we can participate in.
• Collaborate with internal stakeholders; ecommerce trading team, brand and creative teams, to ensure marketing initiatives align with brand positioning and messaging to maximise impact and storytelling moments.
• Drive data-driven decision-making processes, leveraging analytics and performance metrics to monitor campaign performance, identify insights, and make strategic recommendations.
• Oversee A / B testing roadmap to ensure ongoing learning on optimisations and improvements.
• Build and maintain strong relationships with external partners, agencies, and affiliates to optimise collaborations and explore mutually beneficial growth opportunities.
• Provide regular reports and updates to the executive team, highlighting key performance indicators, growth metrics, and actionable insights.
• Liaise with global media community to share any challenges, learnings etc. and ensure best practice per platform is adopted for these brands.
• Stay abreast of industry trends, emerging technologies, and innovative marketing tactics to identify growth opportunities and explore new channels for customer acquisition and engagement.

We'd love to meet you if you have

A few things you'll love about us

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID : 28950

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