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Head of Marketing & Growth

Head of Marketing & Growth

WoltLondon, England, United Kingdom
26 days ago
Job type
  • Full-time
Job description

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Wolt is known for our relentless focus on creating exceptional experiences — for our customers, merchants, and teams. As we continue to grow, our Marketing function plays a critical role in driving that growth across diverse markets.

We’re now looking for a strategic leader to join as the Head of Marketing Strategy & Operations , reporting directly to our VP of Marketing & Growth. If you’re passionate about shaping strategy, scaling global teams, and making data-informed decisions that drive meaningful impact, this is the role for you.

Overview

Overview and context for the role, responsibilities, and expectations.

Key Responsibilities

  • Own and evolve Wolt’s global marketing strategy across Consumer, Courier, and Merchant verticals, ensuring alignment with company priorities.
  • Drive capital allocation decisions across brand, performance, CRM, partnerships, and innovation channels, balancing growth with efficiency.
  • Partner with Product, Finance, and local marketing teams to design and implement scalable marketing investment models.
  • Lead key strategic initiatives (e.g., QBRs, annual planning, C-level updates) and ensure marketing delivers against growth and profitability targets.

Performance Management & Operating Model

  • Oversee development and tracking of marketing performance frameworks, ensuring ROI measurement across campaigns, markets, and audiences.
  • Build tools, systems, and dashboards to monitor efficiency and effectiveness of marketing spend and execution.
  • Partner with Finance & Strategy to set targets, track progress, and translate results into actionable insights for leadership.
  • Lead scenario planning and “what if” analysis to enable data-driven decision-making.

    • Stakeholder Engagement & Governance

  • Act as the global DRI for marketing planning and operations, working closely with Regional Marketing Leads and cross-functional executives.
  • Establish governance structures, playbooks, and templates to support local teams in prioritising resources and aligning with global strategies.
  • Facilitate alignment between central and local marketing teams, ensuring Wolt’s marketing approach is both globally consistent and locally relevant.

    • Systems, Tools & Scalability

  • Partner with Martech and Product teams to scale marketing infrastructure (automation, attribution, experimentation platforms).
  • Design and implement operational models and planning cadences to streamline decision-making and increase marketing speed-to-market.
  • Ensure compliance, readiness, and scalability of marketing processes as Wolt expands into new geographies or verticals.

    • Our Humble Expectations

  • 8–10 years of experience in strategy, operations, or marketing leadership in high-growth, global, or matrixed environments.
  • Strong analytical and financial skills; fluent in tools such as Excel / Sheets, BI dashboards, and able to drive insight from complex data.
  • Proven experience leading cross-functional initiatives and influencing senior stakeholders across multiple geographies.
  • Deep understanding of marketing functions (brand, performance, CRM, B2B) and how they contribute to growth.
  • Commercial mindset with the ability to balance investment efficiency, brand building, and long-term value creation.
  • Strong ownership mentality, bias for action, and comfort operating in ambiguity.
  • Prior exposure to marketplaces, multi-sided platforms, or marketing operations at scale is a plus.

    • What We Offer

    You’ll join a high-impact role with clear executive sponsorship and the chance to shape one of our most critical strategic functions. You’ll have the opportunity to :

  • Lead a global team with real ownership and visibility.
  • Work closely with inspiring leaders across regions and disciplines.
  • Influence key decisions that shape how we invest and grow.
  • Be part of a collaborative, fast-paced, and values-driven culture.
  • Enjoy flexibility in where you work (within listed locations) with opportunities for travel and development.

    • Next steps

    If this sounds like your kind of challenge, we’d love to hear from you. After applying, our Talent Acquisition team will review your application. If there’s a match, we’ll reach out to schedule an initial conversation. The full interview process will typically include 4 rounds focused on your leadership, strategy, marketing knowledge, and alignment with Wolt’s culture.

    Seniority level

  • Director

    • Employment type

  • Full-time

    • Job function

  • Marketing

    • Industries

  • Software Development and Mobile Food Services

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