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Blackpool and The Fylde College
Digital Campaign ManagerBlackpool and The Fylde College • Ormskirk, England
Digital Campaign Manager

Digital Campaign Manager

Blackpool and The Fylde College • Ormskirk, England
6 days ago
Job type
  • Full-time
Job description
At Blackpool and The Fylde College, we’re more than an education provider – we’re a driving force for opportunity, innovation and community growth. As one of the UK’s leading further education colleges and an exempt charity, we deliver high‑quality technical and professional education that transforms lives and supports regional prosperity. With over 12,500 students and around 1,000 colleagues, we’re proud to be an anchor institution driving social mobility, inclusion and success. Role Digital Campaign Manager – Full time. The Digital Campaign Manager will lead the tactical delivery and optimisation of integrated digital marketing campaigns that support student recruitment, employer engagement, and commercial income across Further Education (FE), Higher Education (HE), apprenticeships, and commercial provision. You will balance campaign planning and delivery with data‑driven optimisation, managing multi‑channel campaigns across the full learner lifecycle, using insight, audience understanding, and performance data to continuously improve effectiveness, conversion, and return on investment. How you’ll make an impact * Plan, deliver and optimise integrated digital marketing campaigns across paid media, organic social media, email marketing, websites, and landing pages, ensuring a seamless and engaging user experience throughout the customer journey. * Develop targeted audience strategies, creating and applying learner and employer personas to tailor messaging, creative content, and campaign activity for key recruitment and commercial markets. * Manage CRM and marketing automation activity, supporting lead generation and nurturing through automated communication journeys that engage prospective students, apprentices, employers, and other key audiences. * Ensure digital marketing excellence and compliance, maintaining high standards of accessibility, GDPR compliance, digital best practice, and continuous improvement across campaign delivery and processes. * Collaborate with internal stakeholders and external partners, working closely with curriculum, admissions, employer engagement teams, agencies, and suppliers to align campaign activity with recruitment, engagement, and income‑generation priorities. What we offer * Generous annual leave, plus 5 additional gifted days (pro rata for part‑time employees) to be taken during the Christmas closure period * An excellent pension scheme * Professional development and funded training opportunities * Flexible working options and family‑friendly policies * Comprehensive wellbeing support and staff recognition initiatives Discover more about our rewards and benefits at https://www.blackpool.ac.uk/jobs J-18808-Ljbffr
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Digital Campaign Manager • Ormskirk, England

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