Senior Marketing Executive

Senior Marketing Executive

Department : Marketing

Employment Type : Permanent

Location : UK, Remote

Description

We're looking for a dynamic and experienced Senior Marketing Executive to lead a comprehensive programme of digital-focused demand generation campaigns for industrial SMEs. In this role, you’ll leverage the full marketing mix to promote our software products and services - fueling business success by delivering a consistent flow of opportunities into our pipeline. You’ll take ownership of planning, execution, and optimisation across inbound and outbound activity, collaborating closely with teams across Forterro.

This is a hybrid role, offering flexibility to split your time between home and one of three UK Forterro offices – Lincoln, Southampton, or London. You'll be supported to work in the way that best suits you and the team, while remaining closely connected to colleagues across the business.

Key Responsibilities

• Plan and deliver outbound campaigns and inbound nurture programmes to support pipeline and software bookings objectives.
• Oversee digital marketing activities across multiple channels, SEO and SEA strategy, and evolve website performance using analytics and optimisation platforms.
• Create and distribute content that generates demand within our target markets.
• Produce content and collateral that supports successful sales execution.
• Collaborate and coordinate with go-to-market colleagues, including Sales, SDRs, Product Marketing, and Content.
• Use advanced analytics to report on success metrics and identify areas for improvement across lead generation efforts.
• Present regular updates on project progress and contribute to campaign planning cycles.
• Bring to life our customer pain points and clearly articulate our value proposition.
• Manage selected suppliers, agencies, third parties, and partners as needed.

Skills, Knowledge and Expertise

Benefits

Leave & Vacation

Lifestyle benefits

Career Development

Inclusivity & Diversity

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