Senior Marketing Executive

Senior Marketing Executive - Thirsk - Full time office based - Manufacturing company - 30,000 - 40,000 + Bonus + Benefits

This well established company are looking for a proactive, commercially minded Senior Marketing Executive to join their dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of their brand

Key Responsibilities

Lead and support the development and execution of integrated marketing campaigns across digital and print, including :

Website development and management

Content planning and creation across formats

SEO strategy and implementation

PPC campaigns and tracking

Design and production of event and training collateral

Paid social advertising (Meta, LinkedIn, TikTok, etc.)

Email marketing and campaign automation

Advertising (print / digital) and PR coordination

Design and sourcing of print collateral and branded merchandise

Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement

Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs

Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunities

Prepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholders

Essential Skills and Experience

Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side

Proven experience managing multi-channel marketing campaigns with measurable results

Strong knowledge and experience in :

Meta Business Manager & Ads Manager

LinkedIn Campaign Manager

X for Business, YouTube Ads, TikTok for Business

WordPress website management

Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)

SEMrush or similar SEO tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent

Microsoft Office (PowerPoint, Word, Excel)

Strong analytical mindset with the ability to extract insights and turn data into actionable strategies

Outstanding written and verbal communication skills

Highly motivated, self-starter with a passion for marketing innovation and continuous learning

You will be working in the state of the art office in Thirsk so you will need to be based within commuting distance.

Sponsorship will not be provided for this role.

We are interviewing currently so apply now for immediate consideration for the Senior Marketing Executive position or contact Stuart Barnes at ITSS Recruitment for further information.

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