Senior Digital Marketing Executive

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Closing Date for Applicants :

Friday 4th July 2025

Chelford Farm Supplies is a leading retailer of country clothing and footwear, equestrian products, agricultural supplies, and garden machinery. A family-owned business established in 1975, Chelford Farm Supplies serves customers from both its bricks-and-mortar and E-Commerce store.

We are a growing and forward-thinking company, with a recent site expansion and an exciting new website design currently in development.

An exiting opportunity has arisen for a Senior Digital Marketing Executive to join our team. This role would ideally suit an established Senior Executive looking to take the next step in their career.

This is a key role within our E-Commerce and Digital Marketing department, and for the right candidate, it will evolve into a Marketing Manager position.

Reporting to the Head of E-Commerce, the successful candidate will be responsible for :

Developing and executing captivating social media and email marketing campaigns that resonate with our target audience to drive traffic to our website and footfall to our stores

Managing and optimising email marketing campaigns, including segmentation, automation flows, and performance analysis

Executing and analysing paid social campaigns across platforms including Facebook, Instagram and TikTok, with a clear focus on ROI and customer acquisition

Producing engaging, hands-on content including in-store videos, flat lays, and reels – a creative eye and strong visual storytelling ability is essential

Taking eye-catching product and lifestyle photographs for use across all marketing channels ensuring content aligns with our brand aesthetic

Keeping up to date with industry trends, best practices and competitor activity

Creating a cohesive brand message across all digital platforms that aligns with our commercial objectives

Identifying and building relationships with relevant influencers to promote our brand and products

Monitoring and analysing the performance of marketing campaigns, producing reports on campaign activity to the Head of Department and key stakeholders

Creating digital content and artwork for our E-Commerce store

Managing budgets for all paid marketing activity

Required Skills and Experience

Minimum of 3 years’ experience in a similar role, preferably within the retail sector with an equestrian or farming background

Extensive experience in creating campaigns for Instagram, Facebook and TikTok to drive engagement and generate leads

Proven track record of planning and managing paid social campaigns, ideally across Meta and TikTok

Hands-on experience using an email marketing platform for campaign automation, customer segmentation, and performance reporting.

A creative thinker with experience producing content including short-form videos, flat lays and photoshoots

Excellent written and verbal communication skills

Strong graphic design skills, with a keen eye for detail and experience using tools such as Photoshop, InDesign, Illustrator and Canva

Ability to collaborate effectively with in-house teams and external partners and suppliers

Strong project management skills with the ability to simultaneously manage multiple campaigns

A problem-solving and proactive attitude

Experience using Meta Business Suite, Google Analytics and other reporting tools to identify and target key customer demographics

Job Type : Full-time Monday to Friday Office Based in Chelford, Macclesfield, Cheshire SK11 9AS

Pay : £28,000.00-£32,000.00 per year

Benefits : Company pension / Employee discount / On-site parking

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