Assistant Store Manager - Cardiff (New Store Opening)

The Role

At Charles Tyrwhitt, our purpose is to Make it easy for men to dress well and we can't do that without our specialist teams.

This time, we're on the lookout for an Assistant Store Manager for our brand new store in Cardiff, opening this November 2025!

What you will be doing

The Assistant Manager role is a key function in the store's leadership structure, and the main objective is to influence and exceed sales targets, maximise KPI goals, ensure excellent customer service experience, and drive the operational metrics of the store. You'll lead and work alongside the sales team to identify and exceed sales opportunities and targets, whilst recognising and coaching great performance. You will also build lasting relationships and connections with customers, manage customer appointments (including corporate clients and wedding parties), and manage customer feedback with the Store Manager.

Strong selling skills and product knowledge is key in how we deliver a high level of customer service, so the Assistant Manager will train the team on CT's service and selling standards and will encourage the sales team to utilise all store and business training tools, which include commercial reports, VM directives and courses on the Tyrwhitt Academy, so that all colleagues can be the best that they can be. The Assistant Manager will influence a great culture within the store team, ensuring a professional and enjoyable store atmosphere for both the sales team and customers, with a solution-led approach.

Aside from these responsibilities, the Assistant Manager will support the Store Manager in reporting and analysing data, operational and stock responsibilities, managing and minimising controllable costs, staff recruitment and retention, colleague engagement and HR, Health and Safety, and compliance.

What we are looking for

This role specifically requires :

• Previous retail management experience
• Proven ability to lead, inspire and motivate others to achieve and work to very high standards
• Coaching and leadership skills
• Highly commercial with strong analytical skills
• Stock management and loss prevention experience
• Knowledge of understanding systems with a good understanding of Microsoft Office
• Strong relationship building skills and stakeholder / customer management

How we do our work is important to us at CT and anyone who joins us will feel aligned with our 3 BE's : BE the BOSS, BE the CUSTOMER and BE the BEST.

As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we're looking for hard working people with a proactive approach to their work.

What you can expect from us :

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University - we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to "make it easy for men to dress well". We take care of a chap's entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

Our spiritual home and flagship store is located on London's famous Jermyn Street. Our Global Head Office is in London Bridge, whilst we also have an office in Manhattan to support our retail and online presence across North America, Europe and Australia. Not forgetting our Distribution Centre and Contact Centre in Milton Keynes.

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We're taking a good hard look at our social and environmental impact, and always looking for ways to be better.

'I am Proud and Free to be me!'

When it comes to our people, we really do "Give a shirt".

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; "BE the BOSS", "BE the CUSTOMER" and "BE the BEST".