Job Description:
Role Purpose:
Carat is theEuropeanmedia agencyforKellanova, theyare a dynamic and progressive FMCG company, with three business units: Cereals, K Snacks and Salty Snacks.Kellanovaare a key client forCaratand we have a longstanding relationship with them (10+ years)which has just been renewed.Annually we plan and buy over90m+ Euros of media (50%+in digital) for themacross29markets, with a focus on the UK (largest market), Spain, Germany, France and Italy.
The Carat Central team consists of Strategic Planners, Communication Planners and Market Planners aligned to the three business units.
The role is for an Account Executive who would sit within theCerealsand K SnacksMarket Planning team working across iconic brands likeKellogg’s Masterbrand, Special K and Rice Krispie Squares.The role is focused on best practise delivery of implementation planning and buying across all European markets.
The ideal candidate will have a balance of analytical skills and media strategy /
communications planning, and will have to demonstrate a level of gravitas enabling confidentmanagement of projects and senior clients.
The successful candidate will have a comprehensive knowledge of all media, be able to thinkholistically across all channels, promote innovation and integration, and build a communityacross local OMD mar
The purpose of the Account Executive role is to:
•Support theAccount Directorin all aspects of planning, launching, and reporting for theirEuropeanclient teams
•Work collaboratively with colleagues across local markets, digital buying hubs and the broader dentsu team to service client needs
We are looking for an ambitious,proactive, and enthusiasticAccount Executive to join a fun, dynamic, and experienced team.The successful candidate will work very closely with their AccountDirectorAndAccount Managerto service ourcentralclients, manage day-to-day account deliverables, and plan / launch / report on strategic media campaigns.And,there will be opportunities togetinvolved in wider agency projects & initiativesas well.
Key Accountabilities & Responsibilities:
Managing the Business:
•Support the Client Account Director with the delivery of multiple workstreams simultaneously to meet client expectations•Support in coordinating the team’s deliverables, ensuring all responses and updates are provided to our central teams in an accurate and timely mannerRelationship Management:
•Supports the CAD with general client liaison and administration•Builds and maintains collaborative working relationships with all local and specialist teams (e.g. markets across Europe and the digital hub team)•Meets with & learns from key local and global media ownersFinance & Budget Management:
•Work with AD & Operations Director to ensure budgets are accurate and up to date for approval purposes•Work with specialist teams to ensure Lumina media plans are updated regularly to accurately reflect their latest plansReporting Oversight:
•Work with local and hub teams to collate post campaign performance reports•Support AD in the collation, review, and presentation of regular Kube performance presentationsCommunications Planning:
•Work with CAD and Comms Planner to effectively brief local and hub teams on campaign activity•Support AD and the specialist teams to create holistic media recommendations that deliver on Kellogg’s business objectives and reflect local market nuance•Support AD& specialist teams in building out detailed, tactical plan recommendationsand excuting plansPerson Specification:
Client & Internal Relationships:
•Build trusting, collaborative relationships with colleagues directly within theKellanovateam and across the widerdentsunetwork•Organized with strong attention to detail•Curious and learning focused•Driven to produce accurate &high qualityworkCommunication Skills:
•Establish and maintainclearcommunications process with yourimmediateteam, local Carat teams, hub teams and centralclient contacts•Become comfortable liaising with creative teams and external agencies, where necessary •Learn about and stay up to date withKellogg’sproduct portfolios•Learn about and stay up to date with changes in theEuropeanmedia landscape•Learntosolve pacingand performanceissues,where requiredValues:Demonstratesdentsu values at all times:
•Collaborative•Responsible•Agile•Ambitious•Pioneering#LI-Hybrid #LI-CaratAccount Assistant • London
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