Strategy Director (Health)

Company description

Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi’s showed a black sheep travelling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy : when the world zigs, zag. Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.

Our goal is a simple one : make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.

https : / / www.bartleboglehegarty.com

Overview

We’re looking for a Strategy Director with 5+ years experience working in health / pharma communications, who can join an already strong health team and make an immediate impact. To do that we believe you should be black belts in the following general and specifc skills :

• Creative strategy – you bring insight and imagination to create market-beating work.
• Business – you understand commerce, can read a balance sheet, and find the source of growth.
• Marketing – you have a deep evidence-based knowledge of how marketing and creativity works.
• Brand – you deeply understand how brands work and have unparalleled knowledge of your clients’
• People and culture – you understand how to understand people, culture, and markets.
• Data and insight – you are highly numerate, analytical and can interpret any research wisely.
• Engagement – you understand and design the most effective mix of channels to reach people.
• Effectiveness – you can prove the difference your work makes.

You’ll be working on healthcare accounts that are both large and fast moving, meaning that we have strategic and creative opportunities aplenty. Your health clients will form your bread and butter, but there will be opportunities to get involved with New Business and other accounts too.

Responsibilities

Creative

Pushing the work to be as good as it can be no matter the channel, no matter the sector. A keen eye for creative opportunities driven by an understanding of a brand’s touchpoints combined with the authority and thinking to drive large-scale platforms that change businesses.

Culture

A temptation to explore the world around us and consider how business, brands and customers interact with it. Crucially, not just the edges of culture, but to find the diversity in the mainstream too. No bubbles, please.

Commercial

Prove that what we’re doing works. Ultimately, we’re here to increase the value of the brands we serve and we’re proud of the difference we make. Boil down and capture what’s important, change it, measure it, celebrate it.

Client

In the words of another BBH strategist Jim Carroll, “clients want therapy, not solutions.” We expect our strategists to build strong relationships with our clients, understanding their businesses, building confidence in decision-making, and demonstrating how we can help them have an impact.

Beyond the team you work with and your line manager, we provide a host of clubs, initiatives, support and perks to help you get the most out of your time at BBH.

You’ll be part of a supportive department of c.30 strategists with a wide mix of experience, skills and specialisms, plus an agency mentor to chat to about BBH life and your career beyond the day-to-day.

You’ll have access to a range of internal initiatives designed to bring our people together in as many ways as possible, from a new joiner journey and friendly HR department, to monthly open-door sessions with our CEO and our Culture Club magicking a variety of talks, events and get-togethers.

And there’s the usual perks such as pension, season ticket loan, recruitment referral schemes, alongside free breakfast and coffee in the morning, an agency doctor and company events.

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