Marketing Executive

Marketing Executive

Brands, Marketing and Audiences

Fixed Term - Full Time

Cardiff, GB, CF10 1FT

BBC PUBLIC SERVICE B'CAST

Job Closing Date: 12/03/2025

THE ROLE

Job Reference: 21517

Band: C

Salary: £27,500 - £37,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is Cardiff. This is a hybrid role and the successful candidate will balance office working with home working.

Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.

Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.

Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Job Introduction

Do you want to work with some of Wales’ biggest names and biggest brands? We’re looking for someone talented and energetic to join the team to help us deliver end-to-end, high quality, creative and innovative marketing campaigns. From TV trailers to social media on Wales’ biggest channels, to attention grabbing PR stunts – here’s your chance to make your mark on a national level.

This role sits in the Wales Marketing and Audiences (M&A) team, which is part of the Nations Division within the Chief Customer Operating Group. The marketing team is focused on connecting audiences to the very best content, so that audiences in Wales and beyond get the most out of the BBC. Reporting into the Marketing Manager, this is a 9-month fixed-term contract, based in the Cardiff office with hybrid working (two days minimum in the office) with some flexibility offered.

You will manage the delivery of multi-media campaigns and marketing collateral in line with the marketing plan. To help deliver creatively outstanding and high quality campaigns that are on brand, on budget and on time with consistency of visual look, brand image, identity and communications messages across all media with a particular emphasis on digital.

Main Responsibilities

As a Marketing Executive, you will work across the team on a variety of campaigns, managing the delivery of high quality promotional campaigns in response to campaign commissions across all BBC Cymru Wales programmes and content.

To deliver complex marketing campaigns and publicity, in line with latest trends, in order to make the maximum impact for our brands and programmes. You’ll be working across Wales and network content, including iPlayer (Scripted and Unscripted), BBC Sounds, BBC Radio Cymru, BBC Radio Wales and much more.

You’ll understand the media landscape in Wales, have a good grasp of what works well on social media (including writing pithy and suitable messaging) and be able to develop good relationships across a wide range of stakeholders.

Manage major event commissions, developing and delivering high quality event experiences for our audiences.

Are you the right candidate

We are looking for someone who is passionate about the BBC’s role as a Public Service Broadcaster, who can bring fresh ideas and creativity to the team. We are looking for an experienced Marketing Executive who has a good understanding of the broadcast industry and experience in managing high quality marketing campaigns. You’ll be a strong communicator with the ability to establish and manage stakeholder relationships, as well as dealing with the public.
You'll have experience within creative, communications or audiences sectors.

You will demonstrate experience of:
• Delivering high quality, creative and innovative marketing campaigns from the briefing stage to evaluation across a range of programmes, product brands and services – making the most of the BBC’s own diverse marketing inventory and paid-for platforms.
• Building effective and collaborative working relationships with in-house creative and media planning teams to ensure campaigns are of the highest quality and reach intended audiences.
• Being a champion of digital marketing channels with a particular understanding of social media platforms, incorporating ideas into marketing plans where possible and which are audience appropriate.
• Supporting the Marketing Manager in working with colleagues in the other nations to enable pan-UK priority campaigns have relevance to audiences in each nation.
• Leading on campaign evaluations with a particular focus and understanding of digital and social media analytics and being able to apply learnings to future campaigns.
• Experience of working on events to support delivery of an annual timetable of audience engagement events.

For this role / Ar gyfer y swydd yma:
Welsh language skills are not necessary / Nid yw sgiliau yn yr iaith Gymraeg yn angenrheidiol.
Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English. / Mae modd cyflwyno ceisiadau yn Gymraeg, ac ni fydd cais a gyflwynir yn Gymraeg yn cael ei drin yn llai ffafriol na chais a gyflwynir yn Saesneg.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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