Graduate Marketing Executive (Wiltshire Farm Foods)

Overview

About apetito

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 600 care homes, 500 hospitals, as well as 200 education settings. Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness. For over 30 years our sister company Wiltshire Farm Foods has been cooking and delivering over 300 different delicious frozen meals to our customer's homes.

As a family-owned business established in 1958, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service, dedicated to feeding some of the UK’s most vulnerable people and offering delicious and nutritious meals to our customers. We proudly support British food and farming, focusing on using the best ethical and sustainable produce. This is in alignment with our goal to reach Net Zero by 2040.

About Wiltshire Farm Foods

Wiltshire Farm Foods is the UK's largest ready meal supplier. We feel privileged to serve our wonderful customers - and proud to earn their custom, their trust and even their friendship. Across the country, our friendly local teams deliver delicious, nutritious, frozen meals directly to the door (or even the freezer) of our customers. We firmly believe in good old-fashioned service, and we're proud to be more than just a standard delivery service. Our local teams try and bring a little 'sunshine' with every interaction they have with our customers, and our job is to replicate that within our marketing, communicating the fantastic service we offer in order to retain and acquire new customers. Wiltshire Farm Foods has experienced significant growth in the 30 years since it was founded, and we have ambitious targets to hit to build on this success. We operate in a unique market, with an ageing population providing huge opportunity for growth.

About our Graduate Programme

Our two-year graduate programme provides opportunities from day one to support your continuous development and give you the strongest start in your career. Every year, we recruit talented graduates to join our apetito and Wiltshire Farm Foods teams in a variety of different roles across the business. The aim of our unique programme is to train and develop graduates into future leadership roles. We offer an immersive and experiential induction programme ss well as training and support for your career development, and there are many opportunities outside of your role to get involved in too.Full details on the programme can be found on our careers pages at

About the role

The Graduate Marketing Executive role offers an exciting opportunity for a Graduate to join the fast paced world of Consumer Marketing with the successful and ambitious Wiltshire Farm Foods. Joining a team of 16 Marketers, with a history of good career progression from graduate level, you will get the unique opportunity to experience all areas of consumer Marketing.

Offering a full grounding across the Marketing mix, you will spend time learning how we attract new customers through traditional offline above the line channels, including TV advertisng, Press, and Direct Mail, as well as working with our digital marketing team on the website, app and social channels. You will experience the significance of customer base marketing, learning how we retain our customers and keep them engaged through personalised, targeted activity. You will also spend time with our production team, learning the importance of design, copywriting, content and print.

Understanding our customers sits at the heart of our business strategy and you will experience this directly by meeting and talking to our customers. You will also be expected to work closely with our in-house data and analytics team, spotting trends and opportunites, using these insights to make recommendations to further our Marketing strategies.

Responsibilities

The Graduate Marketing Executive role will be varied and give a fantastic grounding in Marketing fundamentals. The types of activity you will be involved in include:

• Helping Execute national acquisition campaigns, delivering against our new prospect targets
• Working hand in hand with out local depot teams, offering Marketing support for their local growth targets
• Working on campaigns designed to nurture our customers through the nursery journey to ensure they stay loyal to us
• Delivering customer engagement activity to ensure retention of our loyal customers
• Working with our digital and social agencies on campaiagns to both deliver new prospects and drive existing customer engagement
• Helping plan and support large events across the country.

Qualifications/Personal Qualities

Essential:

• You will have graduated or be studying towards a degree in marketing or buisness discipline, with an expectation that you will receive a 2:2 or above graduating on or before August 2024
• Demonstrates:Exceptional attention to detailOrganisation skills and ability to multi-taskRelationship building skillsAbility to work under pressure to tight timeframes managing multiple projects

Desirable:

• Some relevant work experience via placement year or work experience
• Basic InDesign / Photoshop skills
• Copywriting skills

Personal Qualities:

• Passion for the brand and our customers
• Self-starter with a can-do attitude and positive outlook
• A real team player and relationship builder
• Intellectual curiosity
• Creative mind
• Problem solver

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