The Head of Audience Development will lead the strategy, creation, and delivery of engaging, educational content and programs for the wholesale investment community. You will cultivate a loyal, informed audience of Wealth Managers, investment managers and financial advisers
Positioned at the crossroads of content strategy, audience engagement, communications and relationship management the role requires deep knowledge of wholesale investment markets, excellent communication skills, and a passion for digital media and community building.
Key Responsibilities
Community Engagement & Growth
- Develop and execute a global strategy to grow and engage the wholesale investment audience.
- Build relationships with key industry stakeholders (e.g., IFAs, wealth managers, research groups).
- Host and moderate forums, webinars, and events to foster community dialogue.
- Track engagement metrics to inform strategy and optimise delivery.
Content Strategy & Development
Collaborate with editorial and marketing teams to create relevant, insightful content – including video interviews for example.Produce original material (e.g., newsletters, campaigns, discussion guides, spotlight interviews) tailored to wholesale investors.Identify content opportunities through research and community feedback.Program Management
Lead multi-channel content and engagement campaigns (web, social, email, events).Ensure consistent messaging across platforms.Align sponsored content with community needs and brand goalsRequired Skills & Experience
Essential
3+ years in community development, content marketing, or financial communicationsStrong grasp of the wholesale investment spacProven ability to grow and manage professional communitiesExcellent written and verbal communicationProficient in analytics, CMS, CRM, and digital engagement platformsDesirable
Background in asset or wealth managemenEvent moderation or network facilitation experienceUnderstanding of compliance in financial communications (e.g., FCA,)Familiarity with SEO and content distribution strategies