Head of Sales - iGaming Affiliate

Head of Sales (iGaming Affiliate)

L ocation : UK-based (hybrid) with occasional international travel

About Traffic Label

Traffic Label is a performance marketing company operating at scale in the global iGaming industry.

As a multi-channel affiliate, we deliver high-converting traffic to casino and sportsbook brands across key markets, including the UK, Germany, and Canada—through a blend of email, SEO, PPC, and our proprietary VIP network, Club Lucky.With ambitious plans for expansion and innovation, we’re growing fast—and we’re looking for a commercially sharp and operationally strong Head of Sales to help lead the way.

The Role

As Head of Sales , you will take full ownership of our commercial partner strategy—driving revenue across our core channels and territories while scaling our impact in new markets.Leading a growing sales team, you'll be responsible not just for results, but also for the development of people, processes, and partnerships.Reporting directly to the Chief Operating Officer , you'll play a central role in how we grow, who we partner with, and how we deliver performance.

Key Responsibilities

• Define and deliver the affiliate sales strategy to achieve revenue and market growth targets
• Manage, coach, and develop a team consisting of a Senior Affiliate Manager and six general Affiliate Managers across the UK and Ukraine
• Build, implement, and continuously improve internal sales processes for onboarding, reporting, and partner management
• Establish and grow commercial relationships with online casino and sportsbook operators, negotiating CPA, RevShare, and hybrid deals
• Work closely with the marketing team to ensure the right partners are promoted in the right channels at the right time
• Collaborate with traffic teams (Email, SEO, PPC, VIP) to align commercial strategy with performance and inventory
• Lead strategic expansion into new markets and adapt the sales approach to regional needs
• Provide regular, data-driven performance reporting and forecasting to the COO and senior leadership
• Monitor industry developments, competitor movements, and regulatory changes affecting the affiliate landscape

What We’re Looking For