Digital Marketing Specialist

Overview

We have an exciting opportunity for a Digital Marketing Search Specialist .

We are inspired by a culture where a strong team supports growth and success. - MICHAEL KORS -

Who You Are

You are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment.

What You'll Do

Reporting to the Digital Marketing Manager, you’ll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets.

Paid Search Strategy

• Guide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structure
• Build a global test & learn agenda for paid search with our agency
• Maintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPI’s and consent mode
• Manage Total Search relationship between agency and any third-party vendors
• Review Market strategy for channel and best tactic mix to drive performance

SEO Strategy

Reporting & Analytics

Invoicing, Legal & Security

Cross-functional Collaboration

You’ll Need to Have

We’d Love to See

MK Perks

Our purpose is to make all employees and customers #FeelGreat with Michael Kors. When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

Equal Opportunity

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M / D / F / V

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