Digital Marketing Specialist

Crane Worldwide Logistics is a leader in supply chain solutions with over 130 locations across 30 countries providing individual services that address our client's logistics challenges.

Digital Marketing Specialist is responsible for driving digital engagement through compelling content, website optimization, SEO, and CRM marketing.

Essential Job Functions

• Develop and refine high-quality digital content—web pages, blog articles, email campaigns, and social copy—that align with strategic marketing goals and brand tone.
• Partner with subject matter experts and team leads to craft messaging that supports thought leadership and demand generation.
• Maintain and evolve the structure and performance of our website through CMS management and UX improvements.
• Coordinate with developers and designers to implement enhancements that improve usability, speed, and SEO readiness.
• Lead keyword research and advanced SEO implementation to support search visibility, site health, and traffic growth.
• Use tools like SEMrush to monitor trends, troubleshoot issues, and report on KPIs.
• Establish and manage a dynamic content calendar to support campaigns, launches, and lead nurturing strategies across the funnel.
• Align content production with cross-channel marketing efforts, ensuring consistency and relevance throughout the customer journey.
• Design and deploy segmented CRM campaigns using Microsoft Dynamics 365 to engage and convert targeted audiences.
• Other duties as assigned.

Education & Experience

Other Skill & Abilities

Disclaimer

The above statements describe the general nature and level of work performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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