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The Genius Group (TGG)
Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok AdsThe Genius Group (TGG) • Altrincham, England, GB
Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads

Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads

The Genius Group (TGG) • Altrincham, England, GB
30+ days ago
Job type
  • Full-time
Job description

Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads

The Genius Group is a fast-growing performance marketing agency group. We’re hiring a Senior Paid Media Manager / Performance Marketing Lead (TikTok Ads) to own and scale TikTok paid social campaigns for agency clients across finance, claims, e-commerce, and SaaS, while building and leading a dedicated TikTok paid media team.

This role is ideal for an agency-side Paid Media Manager, Performance Marketing Manager, Paid Social Manager, or Media Buyer with deep TikTok Ads expertise and experience running high-volume lead generation and user acquisition campaigns.

📍Altrincham | 4 days in office + 1 day remote | Flexible working hours

💷Up to £55,000 + yearly bonus

Responsibilities

  • Own and scale TikTok Ads / Paid Social campaigns for multiple agency clients
  • Manage Clients with £1,000,000+ per month in TikTok media spend
  • Deliver high-volume lead generation and user acquisition
  • Optimise across CPA, ROAS, volume, lead quality, and LTV
  • Analyse full-funnel and post-conversion performance data
  • Define TikTok paid media and creative strategy at account and portfolio level
  • Collaborate with creative, data, and performance teams
  • Stay current on TikTok Ads trends, formats, and algorithm updates
  • Build, lead, and mentor a specialist TikTok paid media team

Requirements

  • 6+ years’ experience in Paid Media, Performance Marketing, Paid Social, or Growth Marketing
  • Agency-side experience required
  • Proven experience managing TikTok Ads at scale
  • Background in high-volume lead generation or user acquisition
  • Experience handling multiple client accounts and stakeholders
  • Strong analytical, commercial, and optimisation skills
  • Confident operating as senior agency Paid Media leader

Why This Role

  • Senior agency-side TikTok leadership role
  • Ownership of TikTok Ads strategy and execution
  • Opportunity to build and lead a TikTok-specific paid media team
  • Work across finance, claims, e-commerce, and SaaS clients
  • Up to £55k + bonus with clear progression

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Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads • Altrincham, England, GB

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