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Digital Marketing Specialist – Omnichannel

MSD Animal Health Technology LabsMilton Keynes, England, United Kingdom

30+ days ago

Job type

Full-time

Part-time

Job description

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The Digital Marketing Specialist will work in the Digital Marketing Solutions Team within our Commercial Operations Business Unit.

This role requires a thorough understanding of the digital space and omnichannel marketing, including marketing automation and customer journey and experience, profiling and competence with relevant systems.

Knowledge of reporting and actionable insights is essential to drive iterative optimisation of all touchpoints and processes to drive capabilities and results.

Responsibilities :

Developing good working relationships and understanding with all business units to work in partnership to achieve goals
Preparing and executing omnichannel marketing campaigns for internal and external customers in partnership with campaign owners via Salesforce Marketing Cloud, including automation studio and journey builder, Veeva Engage
Development, maintenance and administration of key Animal Health websites, currently using WordPress VIP content management systems (CMS) in alignment with the Animal Health digital strategy
Building and distributing internal and external surveys
Reporting on all digital activities and using insights to drive performance and direction of AH digital transformation on a case by case and trend level
Drive best practice across all digital platforms by coaching of multidisciplinary teams

Skills / Experience Required :

Able to work effectively with multiple systems including but not limited to Salesforce Marketing Cloud, Salesforce Sales Cloud, GetFeedback, Veeva Promomats, Veeva REM, WordPress VIP

Ability to plan strategically and present and discuss options for digital marketing activities to provide best practice on a case-by-case basis

Some demonstrable experience with Salesforce Marketing Cloud (SFMC) including automation studio and journey builder, ideally with Salesforce Marketing Cloud Email Specialist Certification

Experience in both B2B and B2C markets would be an advantage

Good understanding and experience of Customer Relationship Management principles and application and familiarity with Salesforce Sales Cloud

The successful candidate will be committed to continuously developing their skillset to keep up to date and progress Animal Health digital transformation

Desired Personal Attributes :

The successful individual will have a high energy, can-do customer focused attitude and growth mindset. The ability to develop high value working relationships with colleagues (local and global), agency partners and external stakeholders is essential. A logical thinker, able to prioritise, with good time management skills and attention to detail. Confidence and a professional, personable manner with internal and external customers is expected. This role suits a team player who enjoys working collaboratively with multiple stakeholders in a matrix organisation. The preferred candidate will be excited by change and realising the potential of digital transformation. They should be committed to continuously developing both their skillset and Animal Health digital customer experience.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Biotechnology Research and Pharmaceutical Manufacturing

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