Consumer Growth Marketing Manager

Overview

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We’re helping the masses to join the electric driving revolution, by making it cheaper, easier and greener to make the switch.

Over the past 2 years we’ve been scaling our consumer leasing proposition and it’s taking off. We need your help to take us to the next stage of growth.

What you\'ll do

• Own the consumer marketing strategy for our consumer leasing proposition, “Intelligent EV”; align the strategy with growth milestones, focusing on user acquisition and conversion
• Implement our marketing activity ; we run all our digital activity in house so you’ll need to be confident being hands on with campaign management in the channels
• Lead a cross-functional B2C marketing squad to deliver on our growth ambitions, spanning search, CRM, social, price comparison sites, cross-sell channels within the Octopus Group and testing new channels.
• This is an individual contributor role but you’ll have support from the wider marketing team to execute your plans
• Seek out new growth opportunities , finding ways to test them, learn rapidly and scale what works
• Use customer insights and data to hone segmentation and targeting across all channels
• Manage budget and forecasting ; own and manage the marketing budget in line with a CPA target, including taking opportunities to spend more if we can, or reduce spend if we need to
• Champion a test-and-learn culture through experimentation and A / B testing to continuously improve campaign performance
• Report on commercial performance to senior stakeholders across the business on an ongoing basis
• Mentor and develop junior team members ; provide guidance, coaching, and support to help grow the skills of other marketers on the team

What you\'ll need

Why else you\'ll love it here

About us

The electric revolution has arrived - and from 2035 you\’ll no longer be able to buy a new petrol or diesel car in the UK.

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a \"lease for life\" through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We\'re an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

If this sounds like you then we\'d love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we\'ll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we\'re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

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