Performance Marketing Manager

Location: Remote - must live close to Bristol for bi-monthly meetings

The opportunity

A profitable B2B solutions provider is hiring a performance marketing manager to take charge of its paid acquisition engine.

This role centres on clarity, attribution, and commercial output. Working directly with the founder (who owns the overall marketing startegy) and an in-house technical team, you will manage digital acquisition channels and conversion mechanics to ensure every pound invested generates qualified sales pipeline.

If you enjoy being hands-on, managing live accounts directly, digging into attribution data, and connecting digital campaigns to signed revenue, this setup will suit you well.

Likewise, if you prefer being strategic and getting others to execute then this is not a fit.

What you will be responsible for

Paid acquisition channels

• Build, run, and optimise targeted search and paid social campaigns across LinkedIn and Google. Initial budget is £10k / month.
• Test Meta retargeting to maintain touchpoints with engaged business prospects.
• Manage monthly media spend with an emphasis on commercial return and pipeline contribution.

Web experience and conversion

• Build, structure, and test dedicated landing pages to increase visitor-to-discovery conversion rates.
• Identify drop-off points across the website and trial messaging adjustments to remove friction.
• Package client case studies and video testimonials into clear trust-building assets across key pages.

Tracking, attribution, and data

• Maintain clean event tracking across web analytics, ad platforms, and CRM properties.
• Build audience segments using modern data enrichment workflows to pinpoint target accounts.
• Deliver honest, straightforward reporting showing which initiatives feed into closed revenue.

Lifecycle operations

• Oversee lead capture mechanisms, form routing, and automated email follow-up workflows in HubSpot.
• Ensure prospects passing through the funnel are tracked cleanly and handed over without friction.

What our client is looking for

• B2B acquisition background: Practical track record running paid campaigns that generated measurable business leads and sales pipeline within a scale-up or SME.
• Hands-on media execution: Direct experience building and adjusting campaigns inside LinkedIn Campaign Manager and Google Ads, rather than delegating management to third-party agencies.
• Landing page development: Practical ability to create, update, and test landing pages directly using modern CMS platforms.
• Marketing technology: Confident navigating HubSpot workflows and CRM properties alongside modern web analytics platforms.
• Commercially disciplined: Mindset focused on discovery calls, pipeline value, and customer acquisition costs rather than superficial impressions.

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