Head of Social Strategy

• You'll define our global social strategy across organic, influencer and paid, creating the playbook, measurement framework and ways of working that regional teams localise and activate.
• Setting strategic direction, standards and governance for social across all markets is yours to own, levelling up impact and unlocking efficiency while activation stays with the regions.
• Transformation and change leadership are at the core of what you'll do - you'll reshape how we think about social across the business, positioning it as a prominent, strategic media channel that drives measurable commercial impact.
• Building the business case for social investment sits with you, using data and insight to shift mindsets, secure budget and demonstrate the value of social as a key growth driver alongside traditional media.
• You'll build our unified measurement and KPI framework, defining standardised cross-market metrics that link social engagement to commercial outcomes and ensure insights are shared, not siloed.
• Working closely with TUI Studios, you'll own master concepts, templates and toolkits, championing a "concept once, adapt everywhere" approach while creative production stays with Studios.
• Proven experience setting strategy across organic, influencer and paid social - not just a single discipline - and translating business objectives into coherent, channel-agnostic approaches.
• You've demonstrated success building strategies, playbooks and standards that are localised and activated across multiple markets and languages.
• You're a transformation catalyst who thrives on driving change, with a track record of elevating social media from a tactical afterthought to a strategic business priority that commands investment and respect.
• Your ability to navigate resistance, build coalitions and shift organisational culture around social is what sets you apart - you're comfortable challenging the status quo and bringing people along the journey.
• You're highly skilled at influencing senior, executive and board-level stakeholders, securing buy-in for new operating models and building high-performing teams with a test-and-learn culture.
• Outstanding written and verbal communication in English, including executive-level presentations, comes naturally to you.
• From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
• Luton, United Kingdom Stockholm, Sweden; Rijswijk, Netherlands; Ostend, Belgium; Hanover, Germany Hybrid Permanent Full Time Depending on local regulations 140892

We're looking for a strategic leader to define and own TUI's global social strategy across organic, influencer and paid channels - creating a single playbook that regional teams bring to life locally.

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

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