Head of Performance - Ladieswear - London

Head of Performance Marketing

Location: London

Overview

Are you ready to lead the charge in driving growth for a dynamic and womenswear brand? We're looking for a passionate and results-driven Head of Performance Marketing to join a thriving eCommerce team. With a strong presence both online and in-store, we're on a mission to deliver accessible luxury and exceptional customer experiences. This is your chance to make a significant impact and shape the future of our performance marketing strategy.

Responsibilities

As the Head of Performance Marketing, you'll play a pivotal role in accelerating our growth. Your key responsibilities will include:

• Strategic Leadership: Owning and evolving our performance marketing strategy to maximize ROI and scale efficiently.
• Opportunity Identification:Constantly analyzing performance to uncover new ways to attract and retain customers.
• Measurement Mastery: Overseeing our performance marketing measurement framework, utilizing marketing mix models and incrementality testing.
• Creative Strategy:Driving the creative direction for paid channels in collaboration with our performance marketing agency and brand marketing teams.
• Budget Management:Managing the end-to-end performance marketing budget, from annual planning to daily pacing, ensuring optimal spend and profit growth.
• Team Leadership:Leading, mentoring, and developing a high-performing performance marketing team.
• Partnership Development:Building and maintaining strong relationships with agencies and partners like Google, Meta, and TikTok to support innovative initiatives.

Qualifications

We're looking for someone who brings a wealth of experience and a passion for driving results. You'll need:

• - **5+ years of experience** in delivering growth, ideally in a fashion eCommerce business.
• - Expertise in **performance marketing channels**, particularly Paid Social.
• - A proven track record of **launching and scaling international markets**.
• - **AI literacy** and the ability to leverage AI tools to enhance performance.

Day-to-Day

Your typical day will involve:

• - Reviewing and optimizing performance marketing campaigns across multiple channels.
• - Collaborating with the eCommerce and Brand Marketing teams to deliver full-funnel campaigns.
• - Analyzing data to identify trends, measure effectiveness, and uncover growth opportunities.
• - Briefing and directing creative assets for paid channels to ensure alignment with brand and performance goals.
• - Managing budgets and ensuring daily pacing aligns with annual targets.
• - Mentoring and supporting your team to achieve their full potential.

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