Campaigns Lead

Alternatively, Grant Thornton At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.

With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.

Job Description:

MORE THAN YOU EXPECTED

Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.

NEW GROUND WON'T BREAK ITSELF.

Every day our teams help people in businesses and communities to do what is right and achieve their goals.

A look into the role

As our Campaigns Lead, you'll own the campaign engine at the heart of our marketing - turning campaign requests from across the firm into clear, qualified briefs and sequenced plans that our channel teams can deliver. Sitting within Commercial Growth & Strategy and reporting to the Head of Demand Generation, you'll be the single point of accountability for campaign quality, consistency and pace across our campaign portfolio. As our campaign volume and complexity grow, you'll make sure campaigns are prioritised against finite capacity rather than run ad hoc, that each one is measured against the commercial impact it was set up to achieve, and that lessons from one campaign shape the next. This is a hybrid role that can be based at any of our UK offices, with travel to London as needed.

This is a newly formed team, created as part of our marketing transformation. Our campaign framework is in place, and your job is to bring it to life: upskilling the team, making it work in practice and getting everyone working in a consistent way. With the team only just brought together, you'll have real scope to shape how it works and moves forward, supported by two strong managers already in the team.

In this role, you'll:

• Work with go-to-market (GTM) leads to turn business needs into scoped, qualified campaign briefs, with clear objectives, audiences and success measures linked to commercial outcomes
• Own and evolve our campaign framework across always-on, integrated, brand, proposition-launch, segment, account-based marketing (ABM), event and reactive campaigns
• Hold the campaign calendar and, with the Head of Demand Generation, decide how competing campaign requests are prioritised and sequenced
• Partner with Digital Marketing, Channel Marketing and Events, Content, Design and Communications so campaigns are planned and resourced together
• Run governance and quality checkpoints from brief through to campaign close, and lead post-campaign reviews so lessons feed into future campaigns
• Own campaign-level performance reporting, giving GTM leads and sector and service line teams a consistent view of how their campaigns are performing
• Own and develop our AI-assisted campaign briefing tools, and set the standard for responsible use of AI in campaign planning
• Lead and develop the Campaigns team of around eight people, including three managers, setting the standard for how briefs are scoped and campaigns are run

Knowing you're right for us

We've set ambitious growth targets for the firm, and we need the right people to help us achieve these. We're looking for people who will bring ambition and drive to their role. In changing markets, we need to be able to work at pace and be adaptable to change and to be curious, asking questions of ourselves, each other and our clients to ensure we are delivering the services and quality we expect.

Joining us as Campaigns Lead at Senior Manager level, the minimum criteria you'll need is proven experience leading a multi-channel campaign function at a senior level, including managing and developing a campaign team.

It would be great if you had some of the following skills, but don't worry if you don't tick every box, we'll help you develop along the way:

• You'll have experience within professional services, financial services, another regulated environment or a B2B organisation
• You'll have a track record of briefing and prioritising competing campaign demand against finite capacity
• You'll be able to turn an ambiguous business ask into a scoped, qualified brief quickly
• You'll have strong stakeholder management skills, able to hold the line on prio

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