Brand Lead

Requirements

• You have strong creative judgement and a clear point of view on what makes a brand distinctive
• You can turn brand ambition into clear priorities and programmes that people across the business can act on
• You can look across a programme of artists and projects, identify the moments that matter most and focus brand activity where it can have the greatest impact
• You understand how to build reputation and relationships over time, particularly with artists, galleries and institutions
• You’re constantly looking for new ways to build cultural relevance through social, content, editorial, PR and programming
• You can bring different teams together around an idea and drive it through to delivery
• You’ve managed people before, supporting their development while giving them clear ownership and accountability
• Around 7+ years’ experience across brand, marketing, creative strategy or a related discipline
• A background spanning several areas of brand building, such as organic social, content, editorial, PR, partnerships or brand programmes
• Experience helping shape or build a brand, rather than only working within an established strategy
• Experience in a culturally relevant, creative or consumer-facing business
• Experience working with artists, creators or cultural organisations is a plus
• A genuine interest in art and culture

What the job involves

• Avant Arte has built a distinctive position in the art world by working with some of the most important artists of our time and making their work accessible to a new generation of collectors
• Brand has become an increasingly important part of what comes next for Avant Arte. We have an opportunity to build a much stronger supply-side brand – strengthening our reputation across the art world, deepening relationships with our existing roster, and making Avant Arte a more compelling partner for the artists we want to work with next
• Until now, responsibility for our supply-side brand has been spread across the business, without one person accountable for bringing it together. We’re now looking for a Brand Lead to give it clear ownership and make Brand a much more deliberate part of our growth
• You’ll lead brand activity around the most important artists and moments in our programme, develop initiatives that create value for artists beyond individual releases, and build a stronger proposition for prospective and existing artist partners
• You’ll also oversee organic social, editorial and PR, ensuring Avant Arte shows up distinctively and continues to build its reputation and cultural relevance
• This is an exciting new role with significant scope to shape the next phase of Avant Arte’s brand and strengthen the role it plays in supporting our artist programme
• Brand building
• Take overall responsibility for building Avant Arte’s supply-side brand, working closely with the Artist team and senior leadership to strengthen our reputation with artists, galleries and institutions
• Lead the planning of our most important artist and edition campaigns, focusing brand activity where it can have the greatest impact on artist relationships and future opportunities
• Bring together social, editorial, PR and content around priority moments to deepen artist relationships, unlock new opportunities and build a cohesive brand programme
• Lead the launch of the 2027 Collector Report, maximising its reach and influence across the art world
• Develop a programme of institutional engagement between Collector Reports – from briefings and workshops to other formats that build Avant Arte’s profile and deepen relationships across the art world
• Actively manage our external PR agency to increase the volume and quality of brand-building press we receive
• Identify and develop new initiatives that strengthen Avant Arte’s reputation and create more reasons for artists, galleries and institutions to engage with us
• Artist relationships & programmes
• Lead relationship-building initiatives for key artists, developing distinctive programmes and new franchises that champion their wider practice beyond the editions we collaborate on
• Evolve our digital exhibition proposition into a repeatable programme, working with the Artist team to identify opportunities, pitch artists and coordinate delivery
• Together with the Artist team, identify and test new additions to our artist proposition – from publishing and promotional support to films, content and other relationship-building initiatives
• Develop these propositions into a broader set of artist-facing initiatives that help attract new artists and deepen relationships with our existing roster
• Work closely with Artist Relationship Managers, Content, Creative and other relevant teams to develop and deliver these initiatives
• Organic social media
• Oversee Avant Arte’s Instagram and other organic social channels as an important tool for building the Avant Arte brand, particularly with artists and the wider art world
• Set the direction for organic social, growing Avant Arte’s reach and influence while reinforcing our reputation as a digital-first, culturally relevant brand
• Drive the pace of content and format innovation, ensuring Avant Arte continues to show up distinctively on the platforms and feeds that matter
• Manage and develop the Social Media Manager, helping them grow their strategic capabilities while maintaining clear channel ownership

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