Head of Marketing

Head of Marketing | £80,000–£100,000 + benefits

Location: Basingstoke: 1–2 days per week in the office

We're partnering with an ambitious, purpose-led, multisite consumer business to appoint a Head of Marketing who can help drive its next phase of growth.

This is a fantastic opportunity for a commercially minded marketing leader to shape strategy, develop an existing team and build a more structured, data-driven marketing function across a national network of approximately 90 locations.

The role will involve:

• Developing and implementing a multi-year marketing strategy aligned with ambitious growth plans.
• Driving customer acquisition and improving conversion across the end-to-end funnel.
• Establishing clear KPIs, measurement frameworks and reporting to demonstrate marketing ROI.
• Developing scalable local marketing strategies while balancing central consistency with individual location needs.
• Leading and developing the marketing team, agency relationships and internal capabilities.
• Working closely with senior leadership and operational teams to embed marketing as a driver of commercial performance.

We're looking for someone who has:

• Senior marketing leadership experience within a multisite, consumer-facing business.
• A strong commercial mindset, with proven experience driving acquisition, conversion and measurable growth.
• Excellent analytical skills and experience using data to optimise investment and performance.
• The ability to influence operational stakeholders and bring teams along on the journey.

Location: Basingstoke – 1–2 days per week in the office

Salary: £80,000–£100,000, plus performance-related incentives, private medical insurance, pension and life assurance.

If you're a strategic yet hands-on marketing leader who enjoys building, improving and scaling marketing functions, we'd love to hear from you.

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