Midweight Copywriter

Job Description

About us

At Shaped By, we believe there’s an unbreakable connection between creativity and tangible business results. We exist to help B2B-focused businesses uncover their authentic truth and become the boldest versions of themselves. As an agency, we put our people first – fostering a culture of respect, flexibility, and collaboration – while focusing on product before profit to ensure every creative output meets the highest standard.

Our vision is simple yet ambitious:

“To be the global champions for creative thinking and design excellence in the B2B world.” We’re a tight-knit team that loves to push creative boundaries in a niche but sizeable core target market: high-growth technology brands that are shaping the future of business. We do this while also championing the well-being of our people through friendly working hours, robust benefits, and genuine opportunities for professional growth.

Required skills

The role
You love language and the human craft of writing. But right now, your job title might not be copywriter. (Then again, it might.) Maybe you’re coming from comms, content or social. Whichever way, you have a way with words. You’ve done your fair share of writing and you’re ready for more.

As a Copywriter in our studio, you’ll play, create and write in that space between the story a tech brand wants to tell and the story its audience needs to hear.

You’ll write campaigns, socials, animations, product explainers, web pages, brand positioning, brand narratives and more. Plenty more. Working with Shape-lings across creative and client service, as well as our Marketing and Growth teams.

What’s expected from you
→ Write clear, engaging, on-brand copy across a wide range of formats: campaigns, social content, animation and motion scripts, product explainers, web pages, brand positioning and brand narratives
→ Take briefs from first idea through to final, proofed copy, collaborating with designers, motion, strategists and creative directors
→ Mix logic, fact, emotion and storytelling to move your reader to action. Switch between functional and emotional as the brief demands
→ Write as the brand, not as yourself. Take yourself out of the picture, look at your writing objectively, and flex your voice across many clients and tones
→ Distil complex tech and B2B propositions into copy that’s simple, human and compelling
→ Bring ideas to creative sessions and concept development
→ Work with Shape-lings in our Marketing and Growth teams to help tell the Shaped By story across our own channels, content and new business
→ Use AI thoughtfully to research, explore and refine. Not to do the job for you, but to help you do it better, in line with our AI manifesto
→ Be hot on detail and accuracy: check facts, proof carefully, and stay true to brand guidelines and tone of voice
→ Manage your own time and workload, working with project leads to deliver on time and on budget
→ Present and rationalise your copy internally, and increasingly at client meetings, with support from the wider team
→ Take feedback openly and turn it around pragmatically.

Your capabilities
→ Some writing/copywriting experience. It could be in comms, content, social or similar – you’ll just need examples of writing that show us your range
→ A love of language and an excellent command of grammar, spelling and punctuation
→ You can do functional and you can do emotional, and you understand it’s not just what we say but how we say it
→ Able to adapt to different tones of voice and write convincingly for many brands
→ A genuine interest in B2B tech, and the curiosity to get under the skin of complex products and industries
→ A practical understanding of where AI can help the writing process, how it can help, and where the human craft matters most
→ Strong organisation and time management: able to juggle multiple briefs and deadlines
→ Pragmatic and objective about your own work
→ A great listener, keen to understand and meet the needs of the client and the brief
→ Working knowledge of Figma and Google Workspace is a bonus.

Your attitude
→ Hard working, self-motivated, enthusiastic and willing to throw yourself into any task
→ Humble, collaborative and receptive to feedback
→ Good self awareness, ability to recognise areas for improvement or advise senior team members when support is needed
→ A curious, creative thinker, full of ideas and happy to share them
→ Good understanding and curiosity about possibilities provided by technology, updates and revisions to processes
→ Relentlessly energetic and positive, up for any challenge
→ Curious, always hungry to learn, always ready to share and welcome change
→ Never afraid to offer an opinion — or ask others theirs. You have a point of view, but a healthy appetite for other perspectives, opinions and insights.

This job description sets out the scope of the role of Copywriter at Shaped By, together with the main duties of the post at the date when it was completed. It does not include or define all tasks which the post holder may be expected to carry out. Duties may vary from time to time without changing the nature of the post or the level of responsibility. The post holder may also be required to carry out any other duties as required by the senior team.

Benefits

What’s in it for you:

• 25 days holiday, plus bank holidays and Christmas shutdown.
• Competitive salary with annual reviews.
• Company sick pay up to 5 days per year, otherwise statutory sick pay.
• Life assurance at 4x salary.
• Health cash plan (taxable benefit).
• Professional development budget of £500 per annum.
• Participation in the company reward scheme, subject to annual profitability targets.
• Tech scheme and cycle to work scheme (salary sacrifice).

The finer details:

• This is hybrid role only – operating 2 days flexible working and 3 days studio time at Paintworks Bristol
• Working hours Monday to Friday 9.00am to 5.30pm, with one hour available for lunch each day. 37 ½ hours per week

Diversity, inclusion & belonging

At Shaped By, everyone is welcome and has the opportunity to get on. Fostering a diverse and inclusive culture is at the core of how we do business. It’s embedded in our core principles: People first and product before profit.

As part of these principles, we’re committed to supporting inclusion and diversity. Everyone is welcome and supported in their development at all stages in their journey with us.