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Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Head of Performance MarketingTribal Recruitment - The UK's Leading Digital & R2R Recruiters • Greater London, ENG, GB
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Head of Performance Marketing

Head of Performance Marketing

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters • Greater London, ENG, GB
2 days ago
Job description

Channels: Paid Media, SEO, CRM & Content

Location: London

Are you a commercially driven Performance Marketing leader who thrives on building strategies that deliver real business growth? We're looking for an experienced Head of Performance Marketing to take ownership of a business's digital marketing function, leading everything from Paid Media and SEO to CRM, content and customer acquisition.

The Role

You’ll lead the end-to-end performance marketing strategy, overseeing multiple digital channels to drive acquisition, engagement and retention. This is a broad leadership position combining strategic direction, commercial ownership and hands‑on expertise, with the opportunity to shape the future of the business's digital growth.

  • Develop and execute a comprehensive performance marketing strategy across Paid Media, SEO, CRM and content
  • Lead Paid Search, Paid Social, Display and wider digital acquisition activity
  • Oversee SEO initiatives to improve organic visibility, traffic and conversions
  • Develop CRM, email marketing and lifecycle strategies to improve customer engagement and retention
  • Collaborate with creative and content teams to deliver integrated, high-performing campaigns
  • Manage marketing budgets, optimise channel investment and maximise ROI
  • Analyse performance data, identify growth opportunities and implement strategic improvements
  • Lead and develop internal teams while managing external agencies and partners
  • Work closely with senior leadership to align marketing activity with commercial objectives

What You Bring

  • 6+ years' experience across Performance Marketing or Digital Marketing, with proven leadership experience
  • Strong expertise in Paid Media, particularly PPC and Paid Social
  • Broad knowledge of SEO, CRM, email marketing and content strategy
  • Proven ability to develop and execute successful multi-channel marketing strategies
  • Strong commercial understanding of customer acquisition, retention, ROAS and lifetime value
  • Experience managing significant marketing budgets and driving measurable revenue growth
  • Excellent analytical skills and a data-driven approach to decision‑making
  • Confident leadership and stakeholder management skills
  • A strategic mindset with the ability to remain hands‑on when required

Salary & Benefits

  • London-based opportunity
  • Senior leadership position with ownership of the digital marketing strategy
  • Opportunity to influence commercial growth and shape the wider marketing function
  • Broad, multi-channel remit with strategic autonomy

If you're a performance-driven marketing leader looking to take ownership of a diverse digital function and make a genuine commercial impact, we'd love to hear from you.

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Head of Performance Marketing • Greater London, ENG, GB