MD, EU – Consumer Devices (Mandarin Required)

Location: United Kingdom / Germany

Coverage: Europe

Industry: Consumer Devices / Consumer Technology / Consumer Goods

Language: Mandarin & English (Mandatory)

Company Overview

• Our client is a high-growth global consumer technology company, recognized as the #1 player globally in its category.


• The company has a rapidly expanding presence across North America, Europe, and Asia.


• Originally a successful consumer product business, it has evolved into a broader consumer technology ecosystem, including hardware, software, mobile applications, and data-enabled products and services.


• Growth has been driven by product innovation, consumer-centric design, brand building, and sophisticated e-commerce execution.


• Europe is a major strategic market as the company continues to build its position as a new generation global consumer brand.


• The company is appointing a Head of Europe to take end-to-end ownership of the region and lead its next phase of growth.

Role Summary

• The Head of Europe will serve as the company’s senior business leader for the region, responsible for growth, commercial performance, market share, go-to-market (GTM) strategy, and regional development.


• This is a broad regional leadership mandate, requiring the determination of priority countries, categories, products, consumer segments, and channels.


• The role involves building an integrated omnichannel business, combining Amazon EU, DTC, retail/distribution, and omnichannel strategies into a coherent European growth plan.


• Understanding the differences between European markets is essential, with tailored GTM, channel mix, and investment priorities by country.

Key Responsibilities

• Own the overall European business strategy and commercial performance.


• Develop and execute a multi-year growth strategy to significantly increase market share across Europe.


• Identify priority countries, categories, products, consumer segments, and channels.


• Drive growth across Amazon EU, DTC, retail, distributors, and other relevant channels.


• Build an integrated omnichannel strategy across online and offline channels.


• Lead European GTM and product commercialization, determining how global products should be positioned, launched, and scaled in different markets.


• Identify opportunities for new product launches, category expansion, and localization based on consumer insights and competitive dynamics.


• Drive consumer demand and sell-out, focusing on end-user sales rather than just distribution or retailer sell-in.


• Develop and manage senior relationships with major retailers, marketplaces, distributors, and strategic partners.


• Balance growth with profitability, pricing, margin, inventory, and channel economics.


• Build the regional strategy around the company’s hardware, software, app, and data ecosystem.


• Partner closely with global Product, Marketing, E-Commerce, Supply Chain, Finance, and Operations teams.


• Build, lead, and develop a high-performing European organization.


• Represent the European market to global leadership, ensuring regional priorities influence product, investment, and strategic decisions.

Ideal Candidate Profile

• Commercially strong consumer leader with significant experience building and scaling businesses across multiple European markets.


• 10–15+ years of experience in consumer devices, consumer electronics, small appliances, health & wellness, beauty, mother & baby, FMCG, or adjacent consumer categories.


• Significant multi-country European commercial leadership experience.


• Experience owning a regional, country, or business-unit P&L, or equivalent end-to-end commercial accountability.


• Strong experience across Amazon, DTC, retail, and distribution channels.


• Proven track record of building or scaling omnichannel consumer businesses.


• Strong understanding of GTM and product commercialization across different European markets.


• Demonstrable experience driving consumer demand, sell-out, and market-share growth.


• Strong consumer, commercial, and analytical judgment.


• Understanding of pricing, margin, inventory, and channel economics.


• Experience leading cross-functional and geographically distributed teams.


• Ability to move fluidly between regional strategy and hands-on market execution.


• Professional fluency in Mandarin and English is required, due to frequent collaboration with senior stakeholders and global HQ in China.


• Candidates currently operating as Europe GM, Regional GM, Managing Director, Commercial Director, VP Europe, Country GM, or senior Omnichannel/E-Commerce leaders with genuine end-to-end commercial ownership are particularly relevant.

Opportunity

• Take meaningful ownership of Europe for the global #1 player in its category at a critical stage of international growth.


• Broad ownership of the European business with significant autonomy over country, channel, GTM, and investment strategy.


• Mandate to materially grow European market share.


• Ownership across Amazon, DTC, retail, and omnichannel growth.


• Significant influence over product commercialization and localization.


• Opportunity to shape the development of a hardware, software, app, and data ecosystem across Europe.


• Access to the platform and resources of an established global category leader.


• Significant scope to build the regional organization and its next stage of growth.


• For a consumer leader who understands how to win across Europe’s fragmented markets, this is an opportunity to take true regional ownership and build the next chapter of a global consumer technology business.


• Only shortlisted candidates will be contacted

EA Licence No.: 25S3232

EA Personnel Reg. No.: R1874604

EA Personnel Name: Kenneth Ho

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