CRM Strategy Lead
Randstad Technologies Recruitment • Borough of Runnymede, England, GB
3 days ago
Job type
- Temporary
Job description
Job Title: Customer Strategy Lead
Location: Chertsey, UK (Hybrid)
Contract Type: Contract till Dec 2027
About the Role:
Customer Strategy Lead
Location: Chertsey, Surrey (Hybrid)
About the Role: We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem. You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs.
Key Responsibilities:
- Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
- Build business cases to drive investment in new innovations using MarTech capabilities.
- Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
- Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
- Manage a multi-vendor framework, including specialized delivery partners and partner agencies.
What We Need:
- 10+ years of experience in Customer and Digital Marketing within data-driven organizations.
- Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager).
- Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
- Strong analytical skills to translate data and insights into actionable growth strategies.
- Experience leading virtual teams and driving significant business transformation in complex environments.
#J-18808-Ljbffr