Digital Marketing Lead

Who we are...

Hib is a family-owned business and the home of inspiring bathrooms. Since 1990, we've been transforming bathrooms through thoughtful design and innovation that brings together style, purpose and everyday functionality.

From mirrors and cabinets to furniture, lighting, accessories and ventilation, our products are designed with real homes and real people in mind. Everything we do is guided by design-led creativity, a focus on our customers and a commitment to excellence.

What drives us is our incredible team, whose creativity and dedication breathe life into every project we touch.

We're proud to be recognised as a Great Place To Work in 2025 and 2026, one of the top 50 companies to work for in 2023, and one of the top 10 in the manufacturing sector. But it's not just the awards that matter to us, it's the way we care for our people.

Here at hib, you'll find a community that values collaboration, engagement and prioritises your professional and personal growth. We listen to your ideas, invest in your development, and put your well-being at the heart of everything we do.

We see bathrooms as more than rooms - they're spaces that shape everyday life. We bring together design, innovation and a sense of home to create spaces people love to be in.

Join us and be part of a team that celebrates creativity, encourages growth, and is truly passionate about making a difference, both in the industry and in the lives of everyone who walks through our doors.

What we offer.....

Competitive basic salary

Hybrid working

27 days annual leave, plus bank holidays

Your birthday off

Life Assurance Policy

Health care cash plan

EAP helpline

Private Medical Insurance

Enhanced Parental Leave

Charity volunteering days

Training and Development

The opportunity...

Hib is entering an exciting next phase of growth and our Marketing function is transforming with it.

Already a market leader in mirrors and cabinets, our ambition is to strengthen that leadership while accelerating growth across furniture, lighting, ventilation, accessories and other emerging categories.

Digital is central to that ambition, and we're looking for a Digital Marketing Lead/Manager to build and lead the capability we need for the future.

This is a broad, hands-on digital leadership role for someone who enjoys doing as much as directing.

Working with the Marketing Director, you'll shape hib's digital strategy while remaining close to delivery - from leading our website transformation and developing HubSpot, CRM and marketing automation, to shaping our MarTech ecosystem, improving digital acquisition, SEO/AEO and AI-led discovery, social media, data and measurement.

You won't inherit a large digital team or a finished digital ecosystem. You'll have the opportunity to build both, supported by a social media colleague, specialist agencies and partners where they add value.

How you will make a difference.....

Shape and deliver hib's digital marketing strategy, helping drive growth across our existing and emerging product categories.

Transform our digital customer experience by enhancing our website, customer journeys and online engagement across multiple audiences.

Build and develop our CRM, marketing automation and data capabilities to create more personalised and effective customer experiences.

Drive the adoption of AI, automation and new technologies, helping the business improve marketing performance, insight and productivity.

Increase brand visibility and demand generation through effective SEO, AI-led search, paid media, email and social media strategies.

Use data and performance insights to continually improve digital effectiveness and maximise return on marketing investment.

Lead and develop our social media presence and online communities, creating meaningful engagement with customers and stakeholders.

Collaborate across Marketing, Sales, Product and IT to embed digital thinking throughout the customer journey.

Build strong relationships with agency and technology partners, ensuring hib continues to develop best-in-class digital capabilities.

Develop and inspire digital capability within the business, including coaching and supporting team members to achieve their full potential.

What is required to be successful in this role...

Broad, hands-on digital marketing experience and the confidence to take ownership of a digital function.

CRM and marketing automation experience, ideally HubSpot.

Experience leading or playing a significant role in a website redesign or re-platform.

Strong knowledge of SEO, with an understanding of AEO, AI-led discovery, paid media, email, social and digital acquisition.

A good understanding of MarTech and how CRM, CMS, PIM, ERP, analytics and other platforms connect.

Strong analytical and commercial skills, with the ability to turn data into action.

Experience briefing, challenging and managing agencies and partners.

The ability to move comfortably between strategy and hands-on execution and work effectively across Marketing, Sales, Product and IT.

Experience coaching or people managing.

Please note, once you apply for this role you will be added to our internal recruitment system. Please see our privacy policy here:

https://www.hib.co.uk/privacy-policy

Careers | hib.

We do not require any agency support on this role.

Careers | hib.