Our client is an accounting and business software company.
We're building the next generation of AI-powered accounting to radically simplify how small businesses manage their finances. We're looking for a Senior Product Marketing Manager to lead the proposition. Reporting to the Director of Product Marketing for Small Business, this role is ideal for someone who can turn complex innovation into clear customer value, challenge the status quo with bold thinking and bring deep empathy for the needs of small businesses and accountants.
You'll own the PMM strategy for our client's AI accounting proposition, influencing and collaborating with product teams you'll turn product vision into a clear, compelling and commercially successful proposition. You'll define how the proposition meets the distinct needs of ICPs, shaping the positioning, messaging and customer experience.
Working across Product, Commercial, Growth and regional teams, you'll define the messaging and positioning of the proposition and lead the GTM strategy for tier 1 launches. You'll connect customer insight with pricing, packaging, go-to-market and in-life customer decisions, helping our client unlock new growth opportunities.
Location - Hybrid, 3 days per week in our London or Newcastle offices and 2 days from home.
• Own the ICP-specific value propositions, positioning and messaging, translating complex AI capabilities ...