Execute and deliver the
overarching brand strategy and multi-year growth priorities for the UK. Align
the regional vision with Wendy’s global brand standards while ensuring local
relevance to build the brand foundation in the region. Manage all key operational
aspects of UK marketing including annual brand plans, calendar strategy,
digital engagement, creative alignment, consumer insights that guide the
business, and media investment. Partner with and support franchisee teams,
driving alignment with key strategies and ensuring best-in-class execution.
Collaborate closely with DRSC brand and advertising teams, advertising
agencies, and cross-functional partners to achieve annual objectives.
Overall success will be measured by improvements in sales, customer counts,
development (new restaurant growth) cadence, and profitability for the
system.
Responsibilities:
Plan & Execute Marketing
Initiatives: Implement
and achieve strategic goals related to annual brand plans and marketing
campaign initiatives for the UK, including marketing calendars, innovation
pipeline management, and advertising campaigns that drive business results
and strengthen brand health.
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Execute Market Growth Strategy: Deliver the end-to-end
market strategy for the UK, managing multi-year growth priorities that align
with Wendy’s global standards while ensuring deep local relevance.
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Franchisee Collaboration: Build
and maintain high-confidence, collaborative relationships with
franchisees regarding the effectiveness of marketing-led
initiatives, ensuring their support elevates overall performance.
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Oversee UK Marketing
Operations: Coordinate
the UK marketing ecosystem, including promotional calendars, media investment
execution, menu innovation, and digital engagement. Ensure seamless
integration across media, digital innovation, and CRM channels.
Requirements:
- Knowledge
of brand marketing strategy, media, innovation protocols, research and
financial acumen. Experience of
multi-market international role/environment and leading cross-functional
teams.
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- Knowledge
of the competitive environment and impact of the economic landscape
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- Ability
to build relationships, manage and influence franchisees, and
cross-functional peers to achieve strategic objectives
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- Essential
skill sets would include strategic orientation, flexibility/adaptability,
leadership and problem solving
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- MBA
with +5 years of experience and knowledge of QSR
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