CRM Strategy Lead

Job Title: Customer Strategy Lead Location: Chertsey, UK (Hybrid) Contract Type: Contract till Dec 2027 About the Role: Customer Strategy Lead Location: Chertsey, Surrey (Hybrid) About the Role: We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem. You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs. Key Responsibilities: * Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels. * Build business cases to drive investment in new innovations using MarTech capabilities. * Develop audience strategies for flagship campaigns to drive incremental revenue opportunities. * Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives. * Manage a multi-vendor framework, including specialized delivery partners and partner agencies. What We Need: * 10+ years of experience in Customer and Digital Marketing within data-driven organizations. * Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager). * Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels. * Strong analytical skills to translate data and insights into actionable growth strategies. * Experience leading virtual teams and driving significant business transformation in complex environments. If interested, kindly share me your updated CV to dona. thomas@ randstad digital.com Randstad Technologies is acting as an Employment Business in relation to this vacancy. JBRP1_UKTJ