Social Media Manager, Womens Lifestyle

Description

We are the UKs leading premium publisher home to iconic and influential media brands including Esquire Mens & Womens Health ELLE Good Housekeeping Harpers Bazaar Digital Spy Cosmopolitan Red and more. At Hearst UK we dont just create content we shape culture.

Our workplace is driven by passion shaped by authenticity and powered by creativity. We back bold ideas act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy thats brought us here. We believe in each others potential and push boundaries together to create meaningful impact both across the media landscape and in peoples lives.

Were proud of our heritage - but even more excited about making history.

Hearst UK operates an in office policy with flexible Fridays. Our office is based at House of Hearst 30 Panton Street St Jamess London SW1Y 4AJ where teams collaborate in person and connect across brands and functions.

Salary - - Salary is dependent on experience and will be assessed in line with the candidates skills knowledge and relevant expertise.

The Role

As the Social Media Manager Womens Lifestyle you will shape how three of the UKs most recognisable womens brands including Red Prima and Cosmopolitan - connect with their audiences across social.

Youll put social at the heart of how these brands grow turning brilliant editorial cultural moments commercial campaigns and major brand experiences into content that stops people scrolling sparks conversation and drives audience growth.

Youll own the social strategy while being hands-on in making it happen creating and publishing content shaping the social calendar editing quick-turnaround video spotting trends and using performance data to continually improve what we do.

Working across Instagram Facebook TikTok Pinterest Snapchat X and whatever comes next youll understand what makes each platform work and be the social voice across the portfolio - championing creativity protecting each brands distinctive identity and finding new ways to grow reach engagement traffic and revenue.

Main Duties

• Own and deliver social media strategies across our Womens Lifestyle portfolio with a particular focus on Instagram and Facebook while identifying opportunities across TikTok Pinterest Snapchat X and emerging platforms.
• Create edit publish and schedule engaging social content across formats including quick-turnaround video imagery graphics and editorial-led posts.
• Drive social performance against key objectives including audience reach engagement traffic and revenue using data and insight to continually improve results.
• Lead the social calendar across multiple brands balancing editorial priorities commercial campaigns cultural moments events podcasts video and other opportunities to put our brands in front of audiences.
• Establish and champion distinctive social tone of voice and visual guidelines ensuring content feels native to each platform while remaining unmistakably true to each brand.
• Use social publishing optimisation and analytics platforms including True Anthem and Dash Hudson to an expert level making the most of their functionality to improve performance.
• Produce regular insightful reporting that goes beyond the numbers identifying what is working what isnt and what we should do differently next.
• Work closely with editorial commercial customer video and wider brand teams to maximise the impact of major moments and ensure social is considered from the outset.
• Champion social across the business bringing expertise ideas and a point of view while protecting the tone reputation and long-term health of our channels.

What We Are Looking For

• Proven experience developing and delivering social media strategies that generate clear business results with a strong understanding of platform algorithms audience behaviour and what drives performance.
• Hands-on experience managing social channels for a national or international publication media brand or similarly high-profile consumer brand.
• Strong knowledge of Instagram and Facebook alongside experience across TikTok Pinterest Snapchat and X.
• A genuine understanding of what makes content work on social from formats and hooks to algorithms trends audience behaviours and platform-specific storytelling.
• Strong analytical skills with experience using social data and reporting tools to identify trends generate actionable insight and shape future strategy.
• Confident using spreadsheets and social analytics to interrogate performance and turn data into clear recommendations.
• Strong content creation skills including basic video and image editing with the ability to turn around engaging content quickly.
• A sharp accurate and creative writing style with the ability to adapt tone of voice across different brands platforms and audiences.
• Excellent stakeholder management skills with the confidence to manage competing priorities and input from multiple senior stakeholders.
• Naturally curious commercially aware and plugged into social culture with a willingness to experiment learn and find new ways to grow audiences.

Benefits

(Your benefits at Hearst UK are more than just extrasthey are tools to help you thrive in every part of life.)

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes you could be trying the next big thing in beauty food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care a company-funded Health Cash Plan and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension Income Protection Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools Financial Wellbeing sessions and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in one that respects protects represents and uplifts the voices and opinions of all people. As a business we recognise the significant benefits of creativity collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why were working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 40000 - 45000