Full-time Marketing Executive (Lead Generation)

Full-time Marketing Executive (Lead Generation)

Job Title: Full-time Marketing Executive (Lead Generation)

Contract Type: Full-time Permanent

Working Hours: Mon-Fri 9am-17:30pm

Location: Manchester

Salary: £26,000 per annum

Key Responsibilities

1. Organic Lead Generation (Primary Focus)
•Proactive Prospecting: Identify and approach prospective students through Xiaohongshu, WeChat and other non-paid online channels.
•Engagement & Relationship Building: Initiate meaningful conversations, build trust and effectively engage potential students.
•Needs Discovery: Understand students’ study abroad intentions, academic backgrounds, application plans and individual needs to identify consultation opportunities.
•Lead Qualification: Assess genuine student intentions, needs and conversion potential to identify high-quality leads.
•Lead Handover & Follow-up: Pass qualified leads to education advisers with clear background information and relevant insights, and follow up where appropriate to encourage consultations.
•Continuous Improvement: Explore and optimise organic acquisition channels, prospecting approaches and communication techniques to improve lead quantity and quality.

2. Marketing Support
•Assist with social media content management and community engagement across Xiaohongshu, WeChat and other relevant platforms.
•Support online events, promotional campaigns and other marketing initiatives.
•Monitor student interests, market trends and potential acquisition opportunities.
•Undertake other marketing-related responsibilities as required.

Requirements
•Proven hands-on experience in organic lead generation or proactive online customer acquisition, with demonstrable results.
•Strong familiarity with Xiaohongshu, WeChat and other Chinese social media platforms, including user behaviour and prospecting methods.
•Excellent communication and interpersonal skills, with the confidence to proactively approach potential customers, build rapport and uncover genuine needs.
•Strong judgement in assessing customer intentions, identifying genuine demand and qualifying high-quality leads.
•Proactive, self-motivated and results-oriented, with the ability to independently identify opportunities and generate leads.
•Excellent written Chinese communication skills and working proficiency in English.
•Previous experience in UK education consultancy, international student recruitment or study abroad services is an advantage.

How to Apply:
If you are interested in this position, please send us your CV and a cover letter to