Event Marketing Manager - New Launches

Hybrid working: 3 days in office

Launching a brand-new international conference from a blank page, with a dedicated analytics team, agency support and a budget to match. That is the brief for the Event Marketing Manager - New Launches.

- Full ownership of an international conference launch from the ground up
- Annual bonus of 10–15%, paid on KPIs each February
- 25 days holiday
- International travel covered: hotels, meals and transfers included
- Build and grow your own marketing team over time
- Bupa private healthcare

The Company
This is a federation representing and supporting 37 global associations, with an international events portfolio serving the print, signage and visual communications sectors. Their flagship European event alone attracts 15,000+ visitors and 600+ exhibitors. The marketing function is the largest team in the organisation, flat enough that ideas reach decision-makers quickly, and the Event Marketing Manager - New Launches sits within a team with a genuine mandate to launch new products rather than simply maintain existing ones.

The Role
The Event Marketing Manager - New Launches is a permanent position focused on new event concepts, starting with a conference running alongside an established exhibition. The role covers designing and executing multi-channel campaigns from pre-launch through to post-event analysis, managing budgets, and reporting performance to the Group Marketing Manager, working as part of the wider marketing team rather than in isolation.

- Plan and execute multi-channel campaigns for new event launches across Europe
- Own campaign budgets and financial tracking
- Write copy and manage briefs with external creative and digital agencies
- Monitor, optimise and report on campaign ROI and KPIs post-event
- Define target audiences and marketing mix for each new product
- Coordinate registration, PR, website and CRM agency delivery
- Advise sales, content and operations teams on audience targeting

The Candidate
To step into the Event Marketing Manager - New Launches position, you will need hands-on experience executing multi-channel event marketing campaigns, a track record of hitting ROI targets, and confidence owning copy, budgets and KPI reporting. Comfort working with a dedicated analytics team to optimise in real time is essential.

Conference, ticketed event or B2B trade show backgrounds are all relevant. Experience launching new events or products is an advantage, as is having led a small team, though neither is a barrier. What matters is the ability to take ownership and deliver in a fast-moving international environment.

Bupa healthcare, 25 days holiday, covered international travel, a 10–15% annual bonus and a marketing team to shape as the function grows: the package sitting behind the Event Marketing Manager - New Launches role is strong. Apply now and do not sit on it, as the shortlist is moving quickly and the role will not wait.

Live specialises in all disciplines (and at all levels) across events, experiential and exhibitions. If this position isn't quite what you're looking for please visit live-recruitment.co.uk to view all of the opportunities we are recruiting.

As a specialist events recruitment agency we help our clients build the most talented and diverse teams in the UK. We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well-being, abilities, and neurodiversity. We are dedicated to ensuring a supportive and accessible recruitment process. If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.

Vacancy Ref: MR19044