Head of New business & Growth

Head of New Business and Growth

Location: London, with regular time on site in Greenwich and
in the field

Start date: Immediate

Contract type: Full time

Industry experience required: Food, bakery, hospitality, foodservice or related
sectors

Reporting to: Sales Director

About Us

Founded by former Michelin-starred chef Paul Rhodes in 2003,
Paul Rhodes Bakery has built a reputation as one of London’s leading suppliers
of high-quality handcrafted sourdoughs, cakes and pastries.

From the beginning, Paul’s vision was simple: to provide
busy chefs with exceptional handcrafted bread, made using the finest
ingredients and traditional techniques. More than twenty years on, that
ambition still drives everything we do.

Today, we supply some of London’s leading restaurants,
hotels, cafes, entertainment venues and food-led businesses through our
wholesale bakery, alongside our retail shop in Greenwich Market.

As we embark on our plan for the next few years, we are
looking for a manager who can see the bigger picture, aligning commercial
strategy with our long-term vision. If you are passionate about driving sales growth,
building a strong pipeline and have a commercial mindset, we would love to hear
from you.

The Role

This is a senior management role for someone who lives and
breathes sales. You will lead our new business and growth strategy from the
front - setting the direction, sharpening the sales process and bringing pace,
clarity and commercial flair to every stage of the sales cycle. You will be a
strong manager who can inspire their team to identify the next sales
opportunity and deliver on their targets.

Key Responsibilities

• Develop
  and implement strategic plans to drive new business growth and expand our
  market presence while keeping an eye on the bigger picture.


• Analyse
  market trends, identify opportunities for growth with existing and new
  clients, and craft strategies to capitalise on these opportunities.


• Manage
  margins, negotiate contracts, and oversee commercial agreements to ensure
  profitability and long-term success.


• Lead,
  motivate and develop the new business team, fostering a collaborative,
  high-energy and results-oriented environment.


• Build
  and manage a strong new business pipeline, from lead generation through to
  conversion.


• Oversee
  the entire sales cycle, from lead generation to closing deals, ensuring
  targets are met or exceeded.


• Lead
  bids, tenders and proposals, making every sales opportunity commercially
  strong and brilliantly presented.


• Drive
  the development and maintenance of strong B2B relationships, leveraging
  your knowledge of the London food industry.


• Use
  sales data, market insight and client intelligence to improve targeting,
  pricing, proposition and performance.


• Work
  closely with Marketing, Operations and Finance colleagues to unlock
  joined-up growth.


• Support
  wider business initiatives with growth of retail and partnerships.


• Monitor
  and analyse key performance indicators (KPIs) to guide decision-making and
  adjust strategies as needed.


• Ensure
  that our growth strategies align with the company's commitment to quality
  and brand integrity.

What We Are Looking For

• A
  commercial thinker with a proven track record in driving business growth,
  ideally with experience in the food industry in London.


• Expertise
  in managing margins, negotiating contracts, and handling commercial
  agreements, with a strong understanding of the bigger picture.


• A
  confident leader who excels with numbers and has a passion for sales and
  business development.


• Someone
  with strong B2B experience, capable of building and maintaining
  significant industry relationships.


• A
  warm, diligent, and driven leader, a people person - known for achieving
  success through teamwork and collaboration.


• Experience
  leading teams and delivering success as a collective unit, not just as an
  individual contributor.


• A
  strategic thinker who can balance ambitious growth plans with maintaining
  the highest standards of quality and integrity.

Skills and Experience

The successful candidate will likely have:

• Significant
  experience in B2B new business sales, ideally within food, hospitality,
  foodservice, bakery or premium FMCG


• A
  proven track record of winning new customers and beating sales targets


• Evidence
  of successfully converting larger, strategically valuable accounts


• Strong
  pipeline management and forecasting skills


• Excellent
  communication and relationship-building skills


• The
  ability to sell with both energy and credibility


• Good
  commercial judgement, including the ability to assess account quality,
  opportunity size and likely conversion potential


• Experience
  of working in a fast-paced, growing business environment


• Management
  experience of a medium sized team


• A
  genuine love of food is a bonus!

Why Join Paul Rhodes Bakery?

This is an opportunity to join a respected London bakery
brand with real heritage, strong product quality and exciting growth potential.

You will be joining a business with an excellent reputation,
a distinctive artisan offer, and genuine headroom for growth across multiple
channels. For the right person, this is a chance to make a meaningful
commercial impact by winning the kinds of customers that can shape the next
stage of the bakery’s development.

Hours of Work

This is a full-time role with a typical workweek of 40
hours, Monday to Friday.