Interim Head of CRM

This Interim Head of CRM role in Southampton focuses on managing and improving CRM systems within the not-for-profit sector. You'll ensure the smooth running of CRM strategies, supporting the organisation's digital goals. Client Details The role is based within the education sector in the South of the UK Description CRM Product Management (30%) Manage and improve the GRA CRM system, identifying fixes and new features, supporting design and testing, promoting best practice, and developing reporting to support evidence-based decisions. Enquirer and Conversion Campaigns (25%) Coordinate and evaluate CRM campaigns with Faculties and professional services to improve applications and conversion, using data and performance metrics to drive improvements. Enquirer Experience (15%) Ensure an excellent service for prospective students and applicants, reviewing team performance and improving the customer journey. Non-UCAS Application Processes (10%) Manage CRM processes for PGR, PGT, study abroad and pre-sessional English, promoting a unified platform and flexible resource allocation. Data and Insight (5%) Work with Policy & Insight to use enquirer and applicant data to inform market analysis and future planning. Senior Leadership and Faculty Engagement (5%) Contribute to the Student Recruitment & Events senior leadership team, supporting market performance and representing the team at Faculty of Medicine mee...