Senior Digital Marketing Executive
Larbey Evans Ltd • City of London, London (Greater), England
14 days ago
Job description
Senior Digital Marketing Executive
A global law firm in the City is seeking a Senior Digital Marketing Executive to take ownership of digital marketing delivery within its BD team. This is a stand-alone specialist role, leading the digital workstream while collaborating across CRM, email marketing, events, brand and design.
What’s On Offer:
- Salary to £50,000
- Hybrid working (3 days office / 2 days remote)
- Excellent employee benefits
- City location / Bank
Senior Digital Marketing Executive – What You’ll Be Doing:
- Own the day-to-day management and development of the firm’s WordPress website, including content, user access, updates and requests
- Drive the digital marketing roadmap, delivering priorities in partnership with the Head of Marketing Operations & Digital
- Lead website enhancements, digital campaigns and projects, coordinating stakeholders, agencies and suppliers
- Manage the digital agency and website development, including personalisation, multilingual content and automation
- Advise Partners and M&BD teams on digital best practice, SEO, content and AI discoverability
- Collaborate with Communications to analyse social media performance and support Vuture campaign delivery
- Lead cross-functional digital projects, managing stakeholders, dependencies and delivery
- Evaluate digital platforms and suppliers, coordinating IT, Cyber, Risk, commercial and data protection reviews
- Drive SEO and website optimisation to improve search performance and AI visibility
- Oversee website security, cookies, consent and data protection compliance across digital platforms, forms and tracking
- Maintain digital governance, documentation, approval processes and audit trails
- Monitor performance through Google Analytics and Looker Studio, delivering dashboards and actionable insights
Senior Digital Marketing Executive – What We’re Looking For:
- Extensive digital marketing experience within a law firm is essential, including website, project, agency or supplier management
- Experience using a CMS, ideally WordPress, and improving corporate websites
- Strong understanding of SEO, digital content and AI-driven discovery
- Experience using GA4 and Looker Studio to analyse performance and recommend improvements
- E-marketing and CRM experience, ideally with Vuture and InterAction
- Basic HTML and CSS skills desirable