Senior Marketing Manager (Maternity Cover - 13 Months), OnTheMarket - London

RESPONSIBILITIES

• Develop and deliver CRM strategies across both B2B and B2C audiences, including segmentation, automation, lifecycle marketing and behavioural communications
• Create and optimise customer journeys to improve engagement, conversion, retention and customer value
• Work closely with Data, Product and Technology teams to improve marketing effectiveness through targeting, personalisation and audience insights
• Establish and promote CRM best practices, governance, processes and quality standards
• Drive continuous improvement initiatives focused on campaign performance, customer experience and operational efficiency
• Monitor, analyse and report on campaign performance, using data and insight to inform future activity and business decisions
• Support the development and delivery of integrated marketing campaigns across owned, earned and paid channels
• Lead marketing workstreams for major brand and commercial campaigns, coordinating internal stakeholders and external agency partners where required
• Support the planning and delivery of above-the-line marketing activity, including TV, video, audio, outdoor and other brand-building channels, where applicable
• Manage campaign budgets, timelines and creative development to ensure activity is delivered effectively and on schedule
• Support the planning and delivery of industry events, conferences, sponsorships and exhibitions
• Deliver presentations, reports and recommendations to senior stakeholders and Executive Leadership
• Support the delivery of B2B and B2C marketing communications across channels beyond email
• Act as the guardian of the OnTheMarket brand, ensuring the consistent application of creative standards, messaging and tone of voice in line with OnTheMarket and CoStar Group brand guidelines
• Collaborate with Marketing, Product, Sales, IT, Legal and Executive teams to support new product launches, commercial initiatives and business priorities
• Foster a culture of testing, learning, innovation and continuous improvement within the team
• Conduct regular performance reviews, development discussions and coaching for direct reports

QUALIFICATIONS

• Bachelor’s degree or equivalent experience
• Significant hands-on experience in CRM, lifecycle marketing or email marketing
• Proven experience developing segmentation strategies, automated customer journeys and customer communication programmes
• Strong understanding of personalisation, A/B testing, database marketing and marketing automation
• Experience analysing campaign performance and translating insight into actionable recommendations
• Experience working with marketing platforms, CRM systems and customer data
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously
• Excellent stakeholder management and communication skills
• Experience managing and developing team members
• Comfortable operating at both a strategic and delivery level
• A proactive, hands-on approach with a willingness to roll up their sleeves and support delivery when required
• Comfortable working in a fast-paced environment with changing priorities and deadlines
• Strong commercial awareness and attention to detail
• A creative eye and passion for delivering high-quality customer communications

DESIRABLE QUALIFICATIONS

• Experience marketing to both B2B and B2C audiences
• Experience managing integrated multi-channel marketing campaigns
• Experience working with creative, media and production agencies
• Experience supporting or delivering above-the-line advertising campaigns, including TV, radio, audio, outdoor or broader brand-building activity
• Experience within property, marketplace, technology or digital businesses

WHAT’S IN IT FOR YOU?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment, equipped to help you to be your best, other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!