EMEA Marketing & Innovation Specialist

Job Description:

We are seeking an experienced strategic marketing professional to lead customer-back growth exploration across EMEA. Reporting directly to the Divisional Strategic Marketing Manager this role will independently manage Explore projects from sub-segment prioritization through market analysis customer-site Voice of Customer research opportunity development and executive recommendations. The role will collaborate closely with EMEA Sales Product Management Marketing R&D channel partners regional leadership and divisional leadership to build a pipeline of high-conviction growth opportunities.

Essential Job Duties:

EMEA Explore & Innovation Strategy

- Own the development and execution of the EMEA Explore roadmap in alignment with divisional growth priorities.

- Lead multiple Explore projects from kickoff through opportunity recommendation maintaining clear objectives hypotheses milestones owners risks and decision points.

- Partner with regional and divisional leadership to identify and prioritize attractive markets and sub-segments based on strategic fit customer concentration market growth revenue potential competitive position and Magnafluxs ability to win.

- Develop project charters and research plans that define the business question scope target customers knowledge gaps required evidence timing and governance.

Voice of Customer & Customer-Site Research

- Develop research plans customer target lists interview guides process-mapping approaches and testable hypotheses for each Explore project.

- Partner with Sales Product Management and channel partners to secure access to relevant end users technical influencers operators quality leaders buyers decision makers and other value-chain stakeholders.

- Plan and conduct in-person EMEA customer-site visits and virtual interviews including observation of customer workflows inspection processes current solutions and workarounds where appropriate.

- Use open-ended and probing questions to uncover root causes unmet needs desired outcomes operational impact buying criteria satisfaction with current alternatives and willingness to change.

- Apply a What So What Now What framework to connect evidence with business implications and recommended actions.

Qualifications:

- A bachelors degree in Marketing Business Engineering Economics Market Research or a related field is required.

- Seven or more years of progressive experience in strategic marketing product management innovation market intelligence commercial strategy management consulting or a related B2B industrial role.

- Demonstrated experience independently leading segmentation growth strategy market-entry customer-back innovation or adjacent-market projects from an ambiguous business question through executive recommendation.

- Proven experience conducting in-depth customer interviews or observational research and converting evidence into value propositions strategic recommendations products services or commercial opportunities.

- Strong analytical capability in market sizing trend analysis competitive intelligence data interpretation and preliminary business-case development.

- Excellent written verbal and visual communication skills including the ability to create and deliver concise leadership-level presentations.

- Proven ability to influence across functions and levels without formal authority and to work autonomously in a matrixed international environment.

- Ability and willingness to travel regularly across EMEA for customer visits internal meetings workshops and industry events.

- Fluent in written and spoken English required; an additional European language is strongly preferred.

- Proficiency in Microsoft Excel PowerPoint Word and Teams is required. Experience with Salesforce and Adobe Creative Suite is preferred.

Compensation Information:

Compensation will be based on experience.

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1