Head of Physical & Experiential (UK)

Head of Experiential & Retail — Reformed

Company Description

Reformed is dedicated to elevating health through excellence in foundational nutrition. The organization focuses on evidence-based nutritional products and services designed to support long-term wellbeing. Reformed aims to make high-quality nutrition solutions accessible and understandable, empowering individuals to make informed health choices. Team members collaborate across disciplines to improve customer outcomes and contribute to a culture of continuous improvement in nutritional health.

What you'll own

• Experiential — The annual calendar and its P&L: you set the budget, you defend it, you hit it. Sourcing locations, taking installations from concept to build, running activations on the ground, and measuring them honestly — footfall, sampling conversion, subscriber acquisition, CAC against paid. Then killing what doesn't work.
• Brand partnerships — Landing partners whose customers should already be ours: studios, hotels, fashion, hospitality, wellness. Negotiating the terms, then running the relationship properly so they want a second collaboration, not just a first.
• B2B and out-of-home — Building the cafe and hospitality channel from the ground up. Pricing and margin structure, wholesale terms, serve standards, merchandising, replenishment. Building the account base and the pipeline behind it, then hiring against it.

You’ll need

• 3–5+ years across experiential, retail operations, hospitality or brand partnerships — ideally more than one of them
• Proven ownership of a real budget, with real consequences for missing it. You can build a project P&L and explain every line of it
• Direct experience delivering physical builds, including the unglamorous parts: contractors, licensing, insurance, snagging
• Commercial negotiation experience — partnership terms, wholesale contracts or leases
• Genuine taste. You can tell the difference between a space that feels expensive and one that cost a lot, and you know which one we want
• A London network across property, hospitality or brand-side partnerships
• Comfort with ambiguity and no team. You'll be carrying boxes for the first year
• Speciality coffee or matcha experience is a bonus, not a requirement.

Practicalities

London-based, in person for most of the week — this role doesn't work remotely. Expect evenings and weekends around activations.

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