PAID MEDIA SPECIALIST

• Hybrid working – three days per week in the office
• 25 days’ annual leave plus bank holidays
• Your birthday off
• Annual salary reviews
• Enhanced sick and maternity pay
• Cycle to Work and Home & Tech schemes
• Apple equipment and home-office setup
• Regular company-funded social events
• Excellent career progression

THE ROLE

We are looking for an experienced Paid Media Specialist to join a growing performance marketing agency in the Derby area.

You will take full ownership of a portfolio of retained clients, including some of the agency’s largest-spending accounts. You will manage everything from strategy and campaign builds through to optimisation, measurement, reporting and client relationships.

The portfolio includes both e-commerce and lead-generation clients, so you must have broad hands-on experience across paid search, paid social, Shopping campaigns, product feeds and conversion tracking.

You will also contribute to new-business pitches and lead the onboarding of newly won clients.

RESPONSIBILITIES

• Own and manage a portfolio of paid media accounts from strategy through to reporting
• Manage campaigns across Google Ads, Microsoft Advertising, Meta and LinkedIn
• Deliver Search, Performance Max, Demand Gen, Display, Video and paid social campaigns
• Manage e-commerce campaigns across Google, Microsoft and Meta Shopping
• Maintain Merchant Center accounts, product feeds, feed rules and diagnostics
• Conduct keyword research, search-term analysis and negative-keyword management
• Select bidding strategies and set appropriate performance targets
• Manage budgets, pacing, forecasting and overall account profitability
• Monitor creative fatigue, audience performance and campaign learning phases
• Build and troubleshoot conversion tracking using GA4 and Google Tag Manager
• Implement Meta Pixel, Conversions API and offline conversion tracking
• Produce monthly reports and lead quarterly client reviews
• Identify performance issues and proactively implement solutions
• Lead new-client onboarding and develop initial 90-day strategies
• Support new-business pitches, audits and opportunity analysis
• Brief designers on paid social and display creative requirements
• Collaborate with SEO, Client Services and Development teams

ESSENTIAL EXPERIENCE

• Five or more years of hands-on PPC and paid media experience within an agency
• Experience managing accounts from strategy through to delivery
• Strong knowledge of Google Ads and Microsoft Advertising
• Hands-on experience with Meta and LinkedIn campaigns
• Experience across both e-commerce and lead generation
• Strong Shopping and product-feed experience across Google, Microsoft and Meta
• Experience using a feed-management platform such as DataFeedWatch or Channable
• Confidence building and troubleshooting tracking through GA4 and Google Tag Manager
• Experience managing senior client relationships
• Previous involvement in new-business pitches and client onboarding
• Strong commercial awareness and budget-management skills

DESIRABLE EXPERIENCE

• Shopify or WooCommerce feeds
• CSS Shopping partnerships
• TikTok Ads
• Experience using AI tools such as Claude or ChatGPT
• Google Ads and Microsoft Advertising certifications

TO BE CONSIDERED

Unfortunately, sponsorship cannot be provided for this position.

KEYWORDS

Paid Media Specialist, PPC Specialist, Paid Search Specialist, Paid Media Manager, PPC Manager, Performance Marketing, Google Ads, Microsoft Advertising, Bing Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Google Shopping, Microsoft Shopping, Meta Shopping, Performance Max, Demand Gen, Display Advertising, Video Advertising, Google Merchant Center, Microsoft Merchant Center, Commerce Manager, Product Feeds, DataFeedWatch, Channable, GA4, Google Analytics, Google Tag Manager, GTM, Conversion Tracking, Meta Pixel, Conversions API, Lead Generation, E-commerce, Shopify, WooCommerce, Derby, Derbyshire, Nottingham, Leicester, Burton upon Trent, East Midlands.

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