Regional Senior Marketing Specialist

We are seeking a Regional Marketing Manager to lead and execute localized marketing strategies across the UK, Ireland & Nordics regions, with a strong focus on on-the-ground event execution and offline campaign management. This role requires a strategic thinker with hands‑on experience in biotech/pharmaceutical marketing, capable of aligning regional activities with global objectives while fostering relationships with key stakeholders.

Location: UK

Main Responsibility/ Job Expectations

Key Responsibilities

• Regional Strategy Development
  • Design and implement localized marketing plans aligned with corporate goals.
  • Identify market trends, customer needs, and competitive dynamics to optimize outreach.
  • Lead end‑to‑end planning, logistics, and execution of regional events (e.g., conferences, workshops, product launches).
  • Collaborate with vendors, partners, and internal teams to ensure seamless delivery.
  • Monitor event ROI and provide post‑event analysis for continuous improvement.
  • Traveling up to 30‑40% depending on the offline events frequency.
  • Develop localized promotional materials and campaigns tailored to regional regulations and cultural nuances with internal team.
  • Collaborate with digital marketing team on social media promotion, webinars, and newsletter optimization. Track and analyze the results to enhance engagement with local customers and optimize local strategies.
  • Ensure compliance with industry standards and legal requirements.
  • Build relationships with KOLs, academia professionals, distributors, and industry associations.
  • Work closely with sales and global marketing teams to align messaging and tactics.
  • Manage regional marketing budgets, ensuring cost‑effective allocation of resources.
  • Track KPIs and deliver regular performance reports to senior leadership.

Knowledge/Experience/Competence

• Bachelor’s degree in marketing, business, biotechnology, life sciences, or a related field.
• Minimum 2 years of experience in marketing, preferably within the biotechnology, pharmaceutical, or healthcare sectors. Proven track record in planning and executing offline events/campaigns.
• Excellent communication skills in English.
• Analytical mindset with expertise in data‑driven decision‑making.
• Strong project management skills with the ability to multitask in a fast‑paced environment.
• Proficiency in marketing solutions and applications such as Salesforce, Adobe, Canva and Constant Contact, or other similar tools; as well as Microsoft Office especially Excel and PowerPoint.

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