Sales Manager - Hospitality

Sales Manager, Hospitality

UK | Permanent

About the Company

We are a leading global live events and experiences business, delivering world-class events across sport, art, entertainment, and lifestyle. Our portfolio includes some of the UK's most iconic hospitality experiences, bringing audiences together through unforgettable live moments.

As our event portfolio continues to grow, we are looking for a driven and ambitious Sales Manager to join our Hospitality team and help shape the next phase of growth.

About the Role

You'll join a high-performing hospitality sales team responsible for curating and selling premium experiences across a portfolio of prestigious live events.

This newly defined position is designed to bring fresh energy and individual sales expertise into a growing team. You'll focus on selling hospitality and premium event packages across a range of flagship seasonal events, from luxury dining experiences and summer festivals to large-scale winter attractions and corporate entertainment offerings.

The portfolio includes:

Summer Events

• Tennis hospitality events
• Food and lifestyle festivals
• Prestigious outdoor concert series

Winter Events

• Large-scale seasonal attractions
• Premium winter entertainment experiences

Year-Round Experiences

• Unique hospitality and corporate entertainment products

This is a true 360-degree sales role with outbound business development at its core. You'll own the full sales cycle, from prospecting and lead generation through to closing business, account management, and on-site client delivery.

Working Pattern

This role combines office-based sales activity with hands-on event delivery.

During key event periods, approximately:

• 4 to 5 weeks during June and July
• 5 weeks during November and December

you will be based on-site at events, where extended hours and weekend working form part of delivering exceptional client experiences.

Outside of these periods, the role follows standard business hours from the office.

What Success Looks Like

First 3 Months

• Build a strong understanding of the event portfolio
• Establish a structured and consistent outbound sales approach
• Generate a qualified pipeline of new business opportunities

By 6 Months

• Achieve personal sales targets
• Convert new business opportunities into confirmed bookings
• Complete your first event delivery period successfully
• Receive positive client feedback

By 12 Months

• Consistently achieve or exceed revenue targets
• Maintain a healthy and well-managed pipeline
• Develop strong client relationships that drive repeat business
• Identify opportunities to cross-sell across the wider event portfolio
• Contribute new ideas and market intelligence to support team growth

Key Responsibilities

New Business Development

• Build targeted prospect lists and identify decision-makers
• Execute outbound sales activity through phone, email, and LinkedIn
• Develop and refine prospecting strategies to generate new opportunities
• Maintain a disciplined and consistent outreach cadence

Sales & Revenue Generation

• Manage prospects through the entire sales cycle
• Conduct discovery meetings and present tailored proposals
• Negotiate effectively and close profitable business
• Deliver against individual revenue targets

Account Management

• Build long-term client relationships
• Drive renewals, upselling opportunities, and referrals
• Develop a strong portfolio of repeat customers

Collaboration

• Work closely with marketing, operations, finance, and event teams
• Ensure a seamless client experience from initial enquiry through event delivery

Event Delivery

• Support on-site hospitality operations during key event periods
• Act as a primary client contact during live events
• Ensure guests receive an exceptional hospitality experience

Reporting & Forecasting

• Maintain accurate CRM records
• Produce sales reports and pipeline updates
• Provide accurate revenue forecasting

About You

Essential Experience

• 3 years' sales experience, ideally within events, hospitality, sponsorship, leisure, or a related sector
• Proven track record of achieving targets through proactive business development
• Strong outbound sales and telesales experience
• Experience building and executing multi-channel outreach campaigns
• Excellent communication and presentation skills
• Proficiency in Microsoft Office and CRM systems
• Strong organisational and time-management skills
• Flexibility to work extended hours and weekends during key event delivery periods

Personal Attributes

• Motivated by winning new business and generating opportunities
• Passionate about live events and premium guest experiences
• Highly organised and disciplined in managing sales activity
• Skilled in writing personalised outreach that drives engagement
• Resilient, proactive, and solutions-focused
• Thrives in fast-paced, high-energy environments
• Ambitious and eager to develop a long-term career within events and hospitality

Benefits

• Hybrid working environment
• Competitive pension scheme
• Enhanced parental leave
• Employee Assistance Programme
• Health, wellbeing, and fitness benefits
• Flexible paid time off
• Opportunities for career progression within a growing global events business
• We are happy to provide application and/or accessibility support
• We're committed to protecting the privacy of all our candidates and clients, please visit privacy and en/privacy-policy-1 for our privacy policy.

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