Brand Manager - Jean Paul Gaultier

Job description:

The Opportunity...

Ready to make your mark on one of the most disruptive and creative brands in Prestige Fragrance? As Brand Manager for Jean Paul Gaultier, you'll work at the intersection of global strategy and local execution, supporting the Senior Marketing Manager to partner with international brand teams and UK stakeholders to deliver unforgettable consumer experiences. From launching exciting innovations and leading market-wide activations to executing best-in-class media and retail campaigns, you'll play a key role in growing the brand's presence and profitability. This highly visible role offers extensive exposure to senior stakeholders, retailers, and global teams, providing a fantastic platform for career development within a fast-paced luxury environment.

What you’ll get to do...

Building effective internal and external relationships:

• Develop strong working relationships with Global Brand Teams to successfully localise and implement global brand strategies within the UK market.
• Partner with internal stakeholders across Commercial, E-commerce, Finance, Consumer Engagement, Demand Planning and Retail to drive business performance, operational excellence and brand growth in the UK.
• Support the Marketing Manager in communicating the brand vision and collaborating with cross-functional teams and agency partners to deliver best-in-class marketing plans and strategic initiatives.

Deliver the local market plan:

• Responsible for the day-to-day operational management of the brand.
• Build, maintain and execute 360 marketing plans, ensuring delivery against the annual activation calendar and regular communication of priorities to cross-functional teams.
• Lead the local implementation of new product launches, ensuring excellence in execution and alignment with global brand strategy.
• Develop a strong understanding of brand performance, sales, objectives, KPIs and all marketing activities, including in-store events, sampling programmes and promotional initiatives.
• Develop and deliver retailer presentations, partnering with the Marketing Manager on key strategic retailer meetings.

Business performance and budget tracking:

• Accurately track marketing spend in line with budget.
• Work closely with the Demand Planning and Commercial teams to ensure new launch forecast accuracy and stock availability for promotional and regular items.
• Evaluate sales performance at both sell-in and sell-out level for new initiatives and the core business, working with the relevant departments to develop action plans.
• Analyse brand, category and competitive performance using internal reporting tools, retailer data and Circana insights, identifying trends, opportunities and risks to inform strategic recommendations and marketing action plans.
• Identify growth opportunities through market, consumer and retailer insights and present recommendations to senior stakeholders to support business objectives.

Foster cross-functional relationships, to maximise brand results in the market:

• Partner closely with Commercial, Retail and Visual Merchandising teams to develop and deliver tailored marketing and in-store activation plans aligned to retailer objectives and brand priorities.
• Collaborate cross-functionally to brief, implement and evaluate effective in-store activations and initiatives that support the overall brand strategy.
• Work closely with the Consumer Engagement team to ensure an integrated consumer and retailer marketing plan across all channels.
• Conduct regular store visits to monitor execution, evaluate competitor activity, track new launches and ensure compliance with merchandising and brand guidelines.
• Provide actionable insights and recommendations from field visits to optimise future activations and commercial performance.

Profile description:

• Experience within marketing and the retail industry in the UK market
• Proven digital experience and knowledge essential
• Team management of at least 1 direct report, being fully responsible for their development
• Highly organised with prioritisation skills
• Collaborative team player
• At ease dealing with complexity and ambiguity
• Sensitivity to luxury and good attention to detail

We offer:

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

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