Role: CRM Specialist A fast-growing ecommerce brand is hiring a CRM Specialist to help drive customer retention and lifecycle marketing across its expanding portfolio of consumer brands. This is a hands-on execution role focused on creating engaging email campaigns, building automated customer journeys and delivering best-in-class CRM experiences. Working closely with the Head of Acquisition & Retention, you’ll play a key role in increasing customer engagement, repeat purchases and subscription growth. Salary: Up to £40,000 Location: Nottingham (4 days per week onsite, 1 day remote) What you’ll be doing * Create, build and deploy engaging email marketing campaigns across the customer lifecycle. * Build and optimise automated CRM journeys, including welcome, retention and re-engagement flows. * Write compelling, on-brand copy that drives opens, clicks and conversions. * Design high-quality email layouts that deliver a strong customer experience. * Manage campaigns within Klaviyo, ensuring accurate segmentation, scheduling and reporting. * Work closely with acquisition, ecommerce and brand teams to support wider marketing campaigns. * Monitor campaign performance and identify opportunities to improve engagement and retention. * Support subscription marketing initiatives and help grow customer lifetime value. What you’ll need * Strong commercial experience within CRM or Email Marketing, ideally in an ecommerce environment. * Excellent copywriting skills with the ability to create engaging, conversion-focused email content. * Experience designing email campaigns as well as writing the copy behind them. * Hands-on experience using Klaviyo is highly desirable, although experience with other CRM platforms will also be considered. * Strong understanding of customer lifecycle marketing, retention and automated email journeys. * Experience working within ecommerce, DTC or subscription-based businesses would be highly advantageous. * Highly organised with strong attention to detail and the ability to manage multiple campaigns. * A proactive mindset with a genuine curiosity to learn, improve and develop new skills. * Comfortable operating in a hands-on execution role rather than a strategic leadership position. * Portfolio examples or screenshots of previous email campaigns would be highly beneficial during the interview process. Nice to have * Experience working with subscription-based brands. * Basic understanding of AI tools within CRM and marketing workflows. * Experience analysing campaign performance to optimise customer engagement. This role would suit a creative, copy-led CRM professional who enjoys building engaging customer journeys, thrives in a fast-paced ecommerce environment and wants to play a key role in the growth of an ambitious consumer brand. J-18808-Ljbffr
CRM Manager • Nottingham (Nottinghamshire), England
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