Account Director (Social)

VCCP is the global challenger network for challenger brands. With more than 1500 people across 13 offices in North America EMEA and APAC we challenge convention to deliver value for the worlds most ambitious organisations.

We believe transformation happens when everything works together. Thats why we bring specialists from every discipline - strategy AI data media digital experience branding creativity production PR CX CRM employee engagement and beyond - into one fully integrated network.

We were founded on the principles of simplicity collaboration and un-preciousness and weve grown by staying true to them. Today our clients include some of the worlds most recognisable and progressive brands such as Virgin Media O2 Barclays Cadbury Compare the Market Dominos White Claw easyJet Primark and Co-op.

VCCP has topped the AARs annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles. Across every company and every capability we share the same ambition: to challenge ourselves challenge our clients and challenge the industry for the better.

THE ROLE:

We are looking for an ambitious and highly organised individual who is articulate curious proactive and thrives in a fast-paced environment across a range of projects. Whilst the successful candidate needs to be a natural self-starter it is also important that the candidate can work as part of a team across a range of disciplines. This is a unique opportunity to join the rapidly growing team at VCCP as a Social Account Director. The role is perfectly suited for someone with experience working either agency side in a fast-moving social account team role. The ideal candidate is passionate about brand culture and most crucially possesses a deep nuanced understanding of social content and culture in the UK. The role will involve leading the team across always-on content strategy creative development content production influencer management and management of the brands social channels. The work we will be creating will span from reactive same-day turnaround to longer-lasting content series specific to each social channel. The role will include managing an agile process to deliver reactive newsroom style content alongside longer development cycles for planned cultural moments. As part of the VCCP Social team within VCCP this role will report into the Business Director on the account. You will be part of an immediate team made up of a retained Business Director Account Manager Producer Creative Director Creators Influencer Manager and Social Strategist. This is a fantastic opportunity for an experienced Account Director to help deliver excellent creative work with significant headroom and scope for growth.

DUTIES AND RESPONSIBILITIES:

Commercial & Financial Leadership

• Act as the lead strategic advisor on social to your client(s) and the go-to person for helping them navigate the modern social landscape.
• Report directly to the Business Director sharing full responsibility for account health organic growth and driving commercial value.
• Identify and build relationships with key budget - holding clients across their business proactively pitching social-first solutions influencer programs and always-on content strategies.
• Take responsibility for client revenue targets forecasting scope management and support negotiations on agency fees production budgets and retainers.

Agile Account & Project Delivery

• Treat your account team as a mini-agency embracing an entrepreneurial approach to leading always-on drumbeat content newsroom reactivity and long-term campaign drops.
• Oversee agile delivery processes across a multidisciplinary team: Producers Creative Directors Creators Influencer Managers Community Managers and Social Strategists.
• Ensure seamless operation between the account team the client and our in-house creator studio for fast-turnaround content creation.
• Maintain compliance with VCCP reporting legal platformpolicy/legislation and contractual billing processes.

Delivering Challenger Agency Social Output

• Head up the agencys strategic and creative response to client briefs ensuring work adheres to social-first principles platform mechanics and native audience behavior.
• Oversee both rapid same-day turnaround reactive content and planned cultural campaigns across platforms
• Review creative work objectively and constructively collaborating with Creators and Creative Directors to push for work that builds cultural heat and sparks fandom.
• Lead campaign evaluation and performance reporting alongside Planners and Community Managers to translate social metrics into meaningful business learnings for clients. 4.

Talent & Team Management

• Work with the Business Director and People Team to recruit retain and develop top-tier social account talent.
• Lead motivate and mentor Senior Account Executives Account Managers and Community Managers fostering a collaborative fast-paced and high-energy environment.
• Conduct timely appraisals and career development planning educating your team on best-in-class social account management.

Role-specific skills & experience

• Experience: Proven track record in an Account Director role within an agency environment leading dedicated social media content or influencer accounts.
• Platform & Cultural Mastery: Deep native understanding of platform formats algorithms and trends across TikTok Meta (Instagram/Threads) YouTube and emerging platforms.
• Agile Workflow Experience: Experience managing multi-speed production workflows (balancing rapid newsroom turnaround with long-term strategic production cycles).
• Creator & Influencer Ecosystem: Strong knowledge of influencer marketing creator-led production and community management workflows.
• Commercial Acumen: Demonstrated experience in budget scoping client fee negotiations and financial forecasting

ABOUT YOU:

• A passion for all things creative and advertising
• Resilience to keep going in a fast-paced environment
• Thrive on working in a high-energy and fast-paced environment where no two days are the same
• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn
• Strive for excellence - be proud of your work and have meticulous attention to detail
• Friendly and approachable
• Build rapport and able to quickly establish excellent working relationships
• Live and breathe the agencys values
• Strives for excellence
• Can-do attitude
• Approachable and personable
• Builds rapport and is able to quickly establish excellent working relationships
• Team player
  
  

VCCP DE&I STATEMENT:

We believe that DE&I is about creating a strong culture of inclusion within our agency where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender age disability religion belief sexual orientation marital status or ethnicity. If you require any adjustments during the application or interview process please let us know via .

CRIMINAL RECORDS INFORMATION:

As part of our onboarding process you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance HR Legal IT or senior management we may be required to verify your declaration with a basic DBS check as well as an Adverse Finance and ID check.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1