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Carlsberg
Senior Brand Manager FuelCarlsberg • Hemel Hempstead, England, UK
Senior Brand Manager Fuel

Senior Brand Manager Fuel

Carlsberg • Hemel Hempstead, England, UK
3 days ago
Job type
  • Full-time
Job description

Job Title: Senior Brand Manager Fuel (Gatorade Rockstar & Purdeys)

Location: Hybrid Hemel (with expected travel 2 days a week to a Carlsberg Britvic site agency site or head office)

Job Length: 12 Months FTC Full Time

Competitive Salary with extensive benefits:

  • Monthly product allowance alcoholic & non-alcoholic options available
  • Private Medical options
  • Life Assurance
  • Company bonus scheme
  • Access to 24/7 GP services
  • Enhanced pension contribution
  • Generous holiday (inc bank holidays)
  • Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks including Carlsberg Danish Pilsner 1664 Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks Carlsberg Britvics brands include J2O Robinsons Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX 7UP Lipton Iced Tea and Rockstar Energy.

With a strong national footprint the Carlsberg Britvic business includes 5 production facilities and 16 logistics depots servicing customers up and down the UK. As the Dynamic Multi-Beverage Powerhouse we are united by a single consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Senior Brand Manager for Fuel including Gatorade Rockstar and Purdeys. In this role you will pair strategic clarity with effective execution collaborate with senior stakeholders across multiple organisations and contribute curiosity creativity and drive to a fast-changing Fuel category.

Role Responsibilities:

  • Manage Gatorades UK debut building the strategy and delivering a compelling entry into the market.
  • Create and implement a launch strategy that builds scale improves market fit and produces meaningful commercial outcomes.
  • Engage and align senior stakeholders across multiple teams and partner organisations.
  • Shape brand positioning go-to-market plans and standout consumer campaigns with marketing commercial and innovation partners.
  • Own the performance of Purdeys and Rockstar delivering profitable and sustainable growth.
  • Optimise portfolio SKU mix and brand roles to enhance business value while reducing complexity.
  • Unlock efficiencies across marketing investment resources and portfolio architecture.
  • Partner with commercial teams to deliver effective pricing promotional and trading strategies that accelerate performance.

Experience and Key Attributes:

  • Experience building brand strategies delivering impactful campaigns and growing commercial results.
  • Broad commercial acumen with experience managing brands within complex portfolios and categories.
  • Effective stakeholder management and communication skills with the ability to align teams around a clear vision.
  • Big-picture oriented with the skill to translate long-term plans into consistent high-quality results.
  • Demonstrated ability to deliver consumer-led initiatives that support brand growth and market impact.
  • Innovative forward-thinking and solutions-focused with the confidence to take initiative.
  • Resourceful and collaborative with effective leadership skills in changing multi-stakeholder environments.
  • Highly organised accountable and able to prioritise effectively in a complex business landscape.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds identities and experiences - including those of different races ethnicities genders sexual orientations ages abilities religions and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues where diverse perspectives are welcomed and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs to ensure a fair and equitable experience for all candidates so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously and vacancies may be filled anytime so please apply as early as possible.


We look forward to receiving your application.

This is an exciting time to join our newly formed business with their incredible individual historys innovation of products and some of the UKs most iconic brands Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference bringing together two diverse companies our global reach enables opportunity growth and a chance to work with some fantastic people.


Required Experience:

Senior IC


Employment Type : Contract
Experience: years
Vacancy: 1
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Senior Brand Manager Fuel • Hemel Hempstead, England, UK

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