CHIEF OPERATING OFFICER, EMEA

Position Summary

Reporting to the EMEA CEO, the Chief Operating Officer (COO) is responsible for leading operational excellence, capability development and transformation across the EMEA region for Tag Worldwide, a leading provider of Creative Production and Channel Activation (Print Management & Sourcing) services.

The Chief Operating Officer plays a central role in shaping and evolving Tag’s proposition, operational capabilities and commercial delivery models to meet the needs of large multinational clients. This includes ensuring that Tag continues to deliver highly efficient, scalable and high-quality marketing production and sourcing services across multiple markets.

A key responsibility of the role is to help accelerate Tag’s transformation into an AI-led Creative Production and Channel Activation business, leveraging automation, technology and artificial intelligence to enable highly efficient scaled production while improving the performance and effectiveness of clients’ content across media channels.

Working closely with the EMEA leadership team, the Chief Operating Officer will design and implement the operational models, production workflows, technology integrations and global delivery frameworks that underpin Tag’s service offering. The COO will ensure that the organization continues to evolve its capabilities to support increasing demand for high-volume, multi-channel content production and retail activation.

In partnership with the EMEA Chief Financial Officer and EMEA Chief Client Officer, the Chief Operating Officer contributes to the development and execution of the broader EMEA strategy, ensuring that Tag’s operational infrastructure, technology capabilities and delivery models support sustainable growth and long-term competitiveness.

Job Qualifications

• Bachelor’s degree from an accredited university or equivalent professional experience.
• Minimum 15 years’ experience in senior leadership roles within marketing production, creative operations, marketing supply chain, sourcing, or related operational environments.
• Demonstrated expertise in Creative Production operations, marketing content production, print sourcing, or large-scale marketing delivery environments.
• Proven experience developing operational models that support multinational client delivery.
• Strong experience driving business transformation and operational innovation, including the adoption of technology, automation and AI-driven production solutions.
• Experience building scalable global production and sourcing capabilities.
• Strong commercial and financial acumen with experience contributing to regional P&L performance.
• Demonstrated success leading large operational teams and complex delivery organizations.
• Experience supporting major new business opportunities and designing operational solutions for complex client engagements.
• Excellent leadership, communication and stakeholder management skills.
• Proven ability to collaborate across senior leadership teams to drive strategic initiatives.
• Proficiency in Microsoft Word, Excel and PowerPoint.

Key Responsibilities

Financial

• Support the delivery of EMEA financial performance and growth targets through operational efficiency and scalable delivery models.
• Identify opportunities to improve profitability through automation, process optimization and operational innovation.
• Develop cost-efficient operational and commercial models that support the delivery of Tag’s services across Creative Production and Channel Activation.
• Ensure operational delivery models align with client commercial agreements and financial objectives.
• Support the development of operational frameworks that enable sustainable growth across the EMEA region.

Operational Leadership

• Provide executive leadership for the operational delivery of Tag’s Creative Production and Channel Activation services across the EMEA region.
• Develop and implement scalable operational and production models that support the needs of multinational clients.
• Ensure operational consistency, quality and efficiency across regional and global delivery teams.
• Establish best-practice production workflows and delivery frameworks across marketing content production and sourcing operations.
• Oversee operational governance, service delivery performance and operational risk management.
• Ensure delivery teams operate in line with Tag’s operational standards, KPIs and service level agreements.

Transformation and Capability Development

• Lead the evolution of Tag’s operational capabilities to support the company’s strategic growth ambitions.
• Accelerate the transformation of Tag into an AI-enabled creative production and channel activation business.
• Drive the adoption of automation, AI technologies and workflow innovation to improve production efficiency and scale.
• Develop new operational capabilities that support emerging client needs in areas such as high-volume content production, dynamic content adaptation and omnichannel marketing execution.
• Partner with technology and product teams to integrate new tools and platforms that enhance service delivery.
• Continuously evaluate and improve Tag’s production models to ensure they remain competitive and future-focused.

Commercial Strategy

• Support the development of client-facing propositions and service offerings that reflect evolving client needs and market dynamics.
• Collaborate with the EMEA Chief Client Officer and client leadership teams to design operational solutions that support client growth.
• Support major new business opportunities by designing operational delivery models and production frameworks for prospective clients.
• Ensure operational capabilities support the cross-selling of Creative Production and Channel Activation services.
• Partner with commercial teams to develop scalable and profitable service models.

People Leadership

• Lead and develop the operational leadership community across the EMEA region.
• Build and maintain high-performing operational teams capable of delivering world-class production and sourcing services.
• Recruit, develop and retain senior operational leaders across the organization.
• Foster a culture of innovation, efficiency and continuous improvement.
• Ensure clear performance expectations and development pathways for operational leadership roles.

Operational Excellence

• Ensure consistent delivery against Tag’s KPIs, service level agreements and operational standards.
• Establish governance structures that support high-quality service delivery across global teams.
• Drive continuous improvement initiatives across production workflows and sourcing operations.
• Ensure operational alignment between delivery teams, client services and commercial objectives.
• Maintain strong operational risk management and compliance frameworks.

EMEA Leadership Collaboration

• Partner closely with the EMEA Chief Financial Officer and EMEA Chief Client Officer to contribute to the development and execution of the EMEA strategic plan.
• Ensure operational capabilities support the region’s financial, client and growth priorities.
• Translate strategic initiatives into operational implementation across the organization.
• Support collaboration across commercial, client services, technology and delivery teams.
• Provide operational insight and expertise to inform regional strategy and investment priorities.

Statement of Other Duties

This document describes the major duties, responsibilities and authorities of this job and is not intended to represent a complete list of all tasks and functions associated with the role.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.